The Herald Bulletin

Morning Update

Nation & World

May 16, 2014

GM recall investigation reveals banned words

DETROIT — What do the words "safety," ''chaotic" and "problem" have in common?

They're all on General Motors' list of banned words for employees who were documenting potential safety issues.

The revelation of the 68-word list is one of the odder twists in GM's ongoing recall of 2.6 million older-model small cars for defective ignition switches.

On Friday, the U.S. government slapped GM with a $35 million fine for failing to report the deadly defect for more than a decade. The government also released a 2008 GM training document that includes the list and warns employees to stick to the facts and not use language that could hurt the company down the road.

The word "defect," for example, "can be regarded as a legal admission" and should be avoided, the company document says.

Adjectives like "bad," ''terrifying," ''dangerous," ''horrific" and "evil" are on the list. So are unflattering terms like "deathtrap," ''widow-maker" and "Hindenburg." Even seemingly benign words like "always" and "never" made it on the list.

From there, it veers into the extraordinary. "Kevorkianesque" — as in the late assisted-suicide activist Jack Kevorkian — and "Corvair-like" — a reference to the GM car once called "unsafe at any speed" by Ralph Nader — are on it; so is "apocalyptic," ''grisly" and "rolling sarcophagus." Phrases like "unbelievable engineering screw-up" and "potentially disfiguring" were also discouraged.

GM said flowery language simply wasn't helpful in getting to the root of a problem. Saying "This is a lawsuit waiting to happen," for example, isn't as useful as saying, "Windshield wipers did not work properly." But it also warned that language could be misinterpreted later by someone outside the company. Employees were asked to think how they would feel if something they were writing was reported in a major newspaper.

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