The Herald Bulletin

Evening Update

Nation & World

May 20, 2013

Yahoo looks to regain its cool with Tumblr deal

SAN FRANCISCO — After falling woefully out of fashion, Yahoo wants to be cool again while catering to the capitalistic demands of its shareholders. That goal led CEO Marissa Mayer to make a $1.1 billion bet on online blogging forum Tumblr in a risky acquisition that revolves around the vision and instincts of a 26-year-old entrepreneur who dropped out of high school to pursue his dream of bringing more beauty and creativity to the Internet.

The deal announced Monday is Mayer's boldest move since she left Google 10 months ago to lead Yahoo's latest comeback attempt. It marks Yahoo's most expensive acquisition since it bought online search engine Overture a decade ago for $1.3 billion.

While hailing Tumblr as a fount of creativity that attracts 300 million visitors each month, Mayer told analysts Monday that she is "making a sincere promise to not screw it up." Yahoo said its founder, David Karp, will remain in charge and will keep Tumblr's headquarters in New York to retain the same "irreverence, wit and commitment to empower creators."

Tumblr's audience, which boasts a large concentration of teens and people in their early 20s, is already fretting that the service is going to become more stodgy and commercial under the ownership of an 18-year-old company that seems ancient by Internet standards. Advertising largely has been a missing ingredient so far as Tumblr, like many online services in their early stages, focused on building a loyal audience before turning its attention to making money. By purchasing Tumblr, Yahoo will have more opportunities to sell ads.

"I can't help but be concerned that Yahoo will 'Yahooize' Tumblr and make it as irrelevant as the mother ship," said Jennifer Grant, 36, who has a Tumblr blog.

Founded in 2007, Tumblr emerged as a trendy online hangout by providing a blogging service that makes it easy to share posts, photos, video and other content in an enthralling mosaic of interlocking information. Tumblr forums are devoted to such diverse topics as art, architecture, food, politics, pets and fashion.

Text Only
Nation & World
  • news_popefrancis.jpg Pope Francis, huge crowd joyously celebrate Easter

    Celebrating Easter Sunday, Christianity's most joyous and hopeful day, Pope Francis prayed for peace in Ukraine and Syria and for an end to the terrorist attacks in Nigeria that have targeted many Christians.

    April 20, 2014 1 Photo

  • news_24restaurants.jpg Mayor's menu filled up: One day, 24 restaurants

    Jenkintown (Pa.) Mayor Ed Foley, in a gut-busting campaign to draw attention to the tiny borough's varied restaurant scene, set out to visit all 24 of them on Saturday, starting with a pre-dawn visit to IHOP.

    April 20, 2014 1 Photo

  • news_ukraine.jpg US weighing military exercises in Eastern Europe

    The United States is considering deploying about 150 soldiers for military exercises to begin in Poland and Estonia in the next few weeks, a Western official said Saturday.

    April 20, 2014 1 Photo

  • news_skoreaferry.jpg 10 more bodies found inside sunken ferry by divers

    Divers recovered 13 bodies from inside a ferry that sank off South Korea, pushing the confirmed death toll to 46, officials said Sunday. The discovery came after rescuers finally gained access to the inside of the ship following three days of failure and frustration caused by strong currents and bad visibility due to inclement weather.

    April 20, 2014 1 Photo

  • spt_flanagan.jpg Hometown favorite wants to win Boston Marathon, for Boston

    Shalane Flanagan grew up in nearby Marblehead with a reverence for the Boston Marathon and dreamed, like many locals and foreign runners alike, that she would win the race someday. Her goal has changed now.

    April 19, 2014 1 Photo

  • news_felumlee.jpg Ohio couple married 70 years die 15 hours apart

    A couple who held hands at breakfast every morning even after 70 years of marriage have died 15 hours apart.

    April 19, 2014 1 Photo

  • news_missingboymass.jpg Body found by highway is missing Massachusetts boy

    The body of a small boy apparently cast off the side of a highway has been confirmed as a missing 5-year-old, authorities said Saturday.

    April 19, 2014 1 Photo

  • news_mounteverest.jpg 13th body pulled from snow in Everest avalanche

    Search teams recovered a 13th body Saturday from the snow and ice covering a dangerous climbing pass on Mount Everest, where an avalanche a day earlier swept over a group of Sherpa guides in the deadliest disaster on the world's highest peak.

    April 19, 2014 1 Photo

  • news_malaysiaairlines.jpg Sub search for missing jet to be finished within a week

    A robotic submarine looking for the missing Malaysia Airlines jet is expected to finish searching a patch of the Indian Ocean seabed within a week after so far coming up empty, and the search area may be expanded after that, officials said Saturday.

    April 19, 2014 1 Photo

  • news_bostonofficerslain.jpg MIT honors officer slain after Boston Marathon bombings

    Like many other youngsters, Sean Collier wanted to be a police officer. Unlike most, he brought that dream to life — and then died doing it, becoming a central character in the gripping hunt for the Boston Marathon bombing suspects.

    April 19, 2014 1 Photo

More Resources from The Herald Bulletin
AP Video
Raw: More Than 100,000 Gather for Easter Sunday Raw: Greeks Celebrate Easter With "Rocket War" Police Question Captain, Crew on Ferry Disaster Raw: Orthodox Christians Observe Easter Rite Ceremony Marks 19th Anniversary of OKC Bombing Raw: Four French Journalists Freed From Syria Raw: Massive 7.2 Earthquake Rocks Mexico Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Deadly Avalanche Sweeps Slopes of Mount Everest
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Helium debate
Helium