The Herald Bulletin

Evening Update

Nation & World

October 23, 2013

Starbucks unveils 'tea bar' in New York City

NEW YORK — Starbucks is opening a new cafe in New York City, and it won't serve any coffee.

The Seattle-based company on Thursday plans to open its first Teavana "tea bar," where people can order specialty drinks and small dishes in a trendy, cafe-like setting. The sweets, flatbreads, salads and other food range in price from about $3 to $15. Drinks range in price from $3 to $6, and include novelties such as carbonated teas.

The menu of food and freshly made drinks is a change for Teavana, a chain of about 300 shops that sell boxed and loose tea and accessories. Teavana stores are mainly in shopping malls, but Starbucks CEO Howard Schultz said he plans to expand the footprint to include more locations in urban areas. Already, it has opened traditional Teavana shops in New York City.

Starbucks also plans to transform additional Teavana stores to make them more like Starbucks cafes and the tea bar that's opening Thursday.

The opening of the New York City tea bar comes after Starbucks bought Teavana last year. The company has said it plans to use the acquisition to make tea a bigger part of American culture, as it has with coffee.

Starbucks Corp., which has about 12,000 U.S. locations, has been on a strong financial run even in the weak economy, boosting its profits by raising prices, revamping food offerings and adding items such as pricey bottled juices. In its latest quarter, it said sales rose 9 percent at cafes open at least a year.

At a media event at the new Teavana store, Schultz said executives noticed that tea orders were among the fastest-growing drinks at Starbucks cafes. People are also more likely to order food when they buy iced tea.

Schultz said he expects the average purchase at the Teavana shop to be higher than at a Starbucks cafe, although it probably won't get as many customers. The store is also expected to do more business throughout the day, compared with the early morning rush at Starbucks stores.

Text Only
Nation & World
  • Plane crashes in Taiwan, 47 trapped, feared dead

    A plane landing in stormy weather crashed outside an airport on a small Taiwanese island late Wednesday, and a transport minister said 47 people were trapped and feared dead.

    July 23, 2014

  • US pushes for truce as Gaza battle rages

     Israeli troops battled Hamas militants on Wednesday near a southern Gaza Strip town as the U.S. secretary of state reported progress in efforts to broker a truce in the conflict that has so far killed at least 657 Palestinians and 31 Israelis.

    July 23, 2014

  • Bodies of Malaysia jet victims leave Ukraine

    Two military aircraft carrying the first bodies of victims of the Malaysia Airlines crash left the embattled plains of eastern Ukraine Wednesday, and pro-Russian rebels shot down two Ukrainian fighter jets as fighting flared in the region.

    July 23, 2014

  • Perdue defeats Kingston in Georgia Senate runoff

    Businessman David Perdue has defeated longtime Rep. Jack Kingston in the Republican runoff for Georgia's U.S. Senate nomination, setting up a nationally significant general election matchup against Democrat Michelle Nunn.

    July 22, 2014

  • New arrest linked to gun used after Boston attacks

    A friend of Boston Marathon bombing suspect Dzhokhar Tsarnaev is believed to have provided the handgun used to kill a Massachusetts Institute of Technology police officer during the manhunt, people with knowledge of the investigation said Tuesday.

    July 22, 2014

  • California firm issues nationwide fruit recall

    A Central California company is recalling specific lots of its fresh peaches, plums, nectarines and pluots sold nationwide over concerns of possible listeria contamination.

    July 22, 2014

  • Obama nominee McDonald pledges to 'transform' VA

    President Barack Obama's choice to lead the Department of Veterans Affairs pledged Tuesday to transform the beleaguered agency, saying that "systematic failures" must be addressed.

    July 22, 2014

  • Obamacare hit by ruling, but subsidies to continue

    President Barack Obama's health care law is enmeshed in another big legal battle after two federal appeals courts issued contradictory rulings on a key financing issue within hours of each other Tuesday.

    July 22, 2014

  • US airlines scrap Israel flights over missile fear

    Two U.S. airlines cancelled all flights to Israel until further notice, after a rocket landed near Tel Aviv's Ben Gurion Airport.

    July 22, 2014

  • Detroit retirees back pension cuts by a landslide

    A year after filing for bankruptcy, Detroit is building momentum to get out, especially after workers and retirees voted in favor of major pension changes just a few weeks before a judge holds a crucial trial that could end the largest public filing in U.S. history.

    July 22, 2014

More Resources from The Herald Bulletin
AP Video
Six Indicted in StubHub Hacking Scheme Former NTSB Official: FAA Ban 'prudent' EPA Gets Hip With Kardashian Tweet Bodies of MH17 Victims Arrive in the Netherlands Biden Decries Voting Restrictions in NAACP Talk Broncos Owner Steps Down Due to Alzheimer's US, UN Push Shuttle Diplomacy in Mideast Trump: DC Hotel Will Be Among World's Best Plane Crashes in Taiwan, Dozens Feared Dead Republicans Hold a Hearing on IRS Lost Emails Raw: Mourners Gather As MH17 Bodies Transported Robot Parking Valet Creates Stress-free Travel Raw: Fight Breaks Out in Ukraine Parliament Disabled Veterans Memorial Nearing Completion Last Mass Lynching in U.S. Remains Unsolved Home-sharing Programs Help Seniors Ex-NYC Mayor: US Should Allow Flights to Israel
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Helium debate
Helium