The Herald Bulletin

Afternoon Update

Breaking News

April 5, 2013

Facebook barges into Google turf with Home

NEW YORK — Facebook Home, the new software that takes over the front screen of a smartphone, is a bit of a corporate home invasion. Facebook is essentially moving into Google's turf, taking advantage of software the search giant and competitor created.

Home will operate on phones running Google Inc.'s Android software and present Facebook status updates, messages and other content on the home screen, rather than making the user fire up Facebook's app. The software will be available for users to download on April 12 and will come preloaded on a new phone from HTC Corp., sold by AT&T Inc. in the U.S.

Google gives away Android, the most popular smartphone software in the world, in the hope that it will steer phone users toward Google services, such as Maps and Gmail, and the ads it sells. Compared with ads targeting PC surfers, mobile ads are a small market, but it's growing quickly. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion.

With Home, Facebook Inc. is inserting itself between users and Google, diverting them to the social network's own ads and services. It's taking advantage of the fact that Google places few restrictions on how phone manufacturers and software developers modify Android. By contrast, Home would not work on the iPhone without approval from Apple Inc., and close collaboration with the company.

"Facebook Home can only reside on Android because only Google was daft enough to allow it," independent phone analyst Horace Dediu said via Twitter.

At the launch event Thursday, Facebook CEO Mark Zuckerberg said Google was aware of the project, but Facebook didn't work with the company to create Home. Asked if he believed Google could change tactics and restrict apps such as Home, he said it was theoretically possible, but highly unlikely for Google to do a "180-degree change" in its stance on Android's openness.

Text Only
Breaking News
  • 'Pawn Stars' TV star plans stores near famous shop

    The long parade of tourists who regularly stop by the downtown Las Vegas shop featured on the History Channel reality show "Pawn Stars" could soon have something better to do while waiting in line.

    July 29, 2014

  • Soldiers get $92M in debt relief under settlement

    Thirteen states, including Indiana, have settled an investigation into improper lending with a court agreement that is expected to provide $92 million in debt relief for 17,800 U.S. military personnel.

    July 29, 2014

  • NCAA settles head-injury suit, will change rules

    The NCAA agreed Tuesday to settle a class-action head-injury lawsuit by creating a $70 million fund to diagnose thousands of current and former college athletes to determine if they suffered brain trauma playing football, hockey, soccer and other contact sports.

    July 29, 2014

  • House-Senate negotiators approve $17B VA bill

    House and Senate negotiators have approved a $17 billion compromise bill to overhaul the Department of Veterans Affairs and reform a program scandalized by veterans' long waits for health care and VA workers falsifying records to cover up delays.

    July 29, 2014

  • Indiana BMV asks court to delay vanity plate sales The Indiana Bureau of Motor Vehicles has asked the state Supreme Court for permission to continue its suspension on sales of vanity plates until a court case is settled.

    July 29, 2014

  • Study: 35 percent in US facing debt collectors

    More than 35 percent of Americans have debts and unpaid bills that have been reported to collection agencies, according to a study released Tuesday by the Urban Institute.

    July 29, 2014

  • Staff drafts plan for George Rogers Clark memorial

    The staff at a southwestern Indiana memorial that pays homage to Revolutionary War hero George Rogers Clark is drafting a plan that will drive repairs at the monument for decades to come.

    July 29, 2014

  • Medicare's own health looking better, report says

    Medicare's financial future is looking brighter despite a growing wave of baby boomers reaching retirement.

    July 29, 2014

  • 'Pawn Stars' TV star plans stores near famous shop

    The long parade of tourists who regularly stop by the downtown Las Vegas shop featured on the History Channel reality show "Pawn Stars" could soon have something better to do while waiting in line.

    July 29, 2014

  • Israel targets symbols of Hamas control in Gaza

    Israeli aircraft, tanks and navy gunboats pounded symbols of Hamas control in Gaza City in the heaviest night of bombardment in three weeks of Israel-Hamas fighting.

    July 29, 2014

Featured Ads
More Resources from The Herald Bulletin
AP Video
US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming Traditional African Dishes Teach Healthy Eating
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Helium debate
Helium
Front page
Poll

Now that Andrew Luck is getting ready to start the third year of his NFL career, did the Colts make the right decision to release Peyton Manning and turn the offense over to Luck?

Yes, the future is bright.
No, the Colts would have won another Super Bowl by now if they had kept Manning.
Don't know; don't care
     View Results