The Herald Bulletin

Morning Update

Breaking News

January 27, 2014

AP-GfK poll: Breaches not changing people's habits

NEW YORK —  American shoppers say they are very concerned about the safety of their personal information following a massive security breach at Target, but many aren't taking steps to ensure their data is more secure, says a new Associated Press--GfK Poll.

The poll finds a striking contradiction: Americans say they fear becoming victims of theft after the breach that compromised 40 million credit and debit cards and personal information of up to 70 million customers. Yet they are apathetic to try to protect their data.

In the survey, nearly half of Americans say they are extremely concerned about their personal data when shopping in stores since the breach. Sixty-one percent say they have deep worries when spending online, while 62 percent are very concerned when they buy on their mobile phones.

But just 37 percent have tried to use cash for purchases rather than pay with plastic in response to data thefts like the one at Target, while only 41 percent have checked their credit reports. And even fewer have changed their online passwords at retailers' websites, requested new credit or debit card numbers from their bank or signed up for a credit monitoring service.

The poll offers insight into the effects big data breaches can have on consumer behavior. There have been worries that shoppers would dramatically change their habits since December, when Target announced the breach that could wind up being the largest in U.S. history. Weeks later, those concerns were elevated when luxury retailer Neiman Marcus disclosed that it too was the victim of a breach that may have compromised 1.1 million debit and credit cards.

But security experts say the results show that Americans have come to expect that security theft is a possibility when they use their credit or debit cards or provide retailers with phone numbers, emails and other personal information.

"They ... just chalk it up to ... 'It's part of life,'" says Cameron Camp, security researcher at global security firm ESET who believes people don't think they will be liable for fraudulent charges.

Experts also say the results show another expectation Americans have: While nearly 4 out of 10 say they have been victimized by personal data theft, most expect credit card companies, banks or retailers to take responsibility when that happens.

About 38 percent report that they think they have either had someone make unauthorized purchases using their credit or debit cards without it having been physically stolen or that someone had used their personal information to apply for a fraudulent line of credit, the poll says. And just over a third of Americans think their personal information was compromised in the breach at Target.

But the survey shows that just 37 percent say consumers bear most of the responsibility for keeping their data safe, while 88 percent place the burden on the retailers who are collecting it. Six in 10 say the banks that provide credit or debit cards or the credit bureaus should bear most of the responsibility.

Andrea Davis doesn't believe she was affected by the Target breach, but she recently found unauthorized charges on her American Express credit card. Still, she hasn't taken steps to make her data more secure because she says she feels protected when she uses her Amex card. In fact, American Express immediately took off the charges after she notified the company.

"You feel discouraged, but in the end, everyone gets their money," says Davis, who lives in Marina del Rey, Calif. "It is what it is."

The sentiment was different among Americans who've been victims of personal data theft. In that group, 52 percent have checked their credit report, while 41 percent have tried to use more cash. Twenty-eight percent have signed up for a credit monitoring service.

Eve Sims signed up for a credit card monitoring service for a monthly fee of $14 about five years ago after she found fraudulent charges from Nigeria on her credit card. "It's worth it," she says.

The AP-GfK Poll was conducted Jan. 17 through Tuesday and involved interviews with 1,060 adults. The survey has a margin of sampling error of plus or minus 3.9 percentage points.

The poll used KnowledgePanel, GfK's probability-based online panel that is designed to be representative of the U.S. population. Respondents were first selected randomly using phone or mail survey methods, and later, completed this survey online. People selected for KnowledgePanel who didn't otherwise have Internet access were provided with access at no cost to them.

 

1
Text Only
Breaking News
  • High court nixes $3.4M award to child porn victim

    The Supreme Court on Wednesday rejected a plea to make it easier for victims of child pornography to collect money from people who view their images online, throwing out a nearly $3.4 million judgment in favor of a woman whose childhood rape has been widely seen on the Internet. Two dissenting justices said Congress should change the law to benefit victims.

    April 24, 2014

  • Son eulogizes slain officer mother as 'amazing'

    An Indianapolis police officer slain by her ex-husband, a fellow officer who then killed himself, was eulogized by her son as the "most amazing person" at her funeral Wednesday.

    April 24, 2014

  • NWS - HB0424 - Rebecca Sperry - JC 1 Survivors of violent accident, mother and baby return home from hospital The past two and a half weeks of Rebecca Sperry's life have been a harrowing series of ups and downs.

    April 23, 2014 2 Photos

  • Reservoir opponents take message to Earth Day

    Opponents of a proposed reservoir in central Indiana hope to use this weekend's Earth Day festivals to spread the word about their concerns about the $350 million dam project, which would inundate part of a state park known for its ancient earthworks.

    April 23, 2014

  • Smoke leads to crash on Indiana 13 A girl was hit by a motorcycle, but not seriously injured, after smoke from a controlled burn limited visibility on Indiana 13 Wednesday afternoon.

    April 23, 2014

  • First lady announces one-stop job site for vets

    To help veterans leaving the military as it downsizes, the government on Wednesday started a one-stop job-shopping website for them to create resumes, connect with employers and become part of a database for companies to mine.

    April 23, 2014

  • US weighs clemency for inmates jailed for 10 years

    The Obama administration is encouraging many nonviolent federal prisoners to apply for early release — and expecting thousands to take up the offer. It's an effort to deal with high costs and overcrowding in prisons, and also a matter of fairness, the government says.

    April 23, 2014

  • Michigan man among 1st in US to get 'bionic eye'

    Thanks to a high-tech procedure that involved the surgical implantation of a "bionic eye," Roger Pontz has regained enough of his eyesight to catch small glimpses of his wife, grandson and cat.

    April 23, 2014

  • Airport security vulnerabilities not uncommon

    For all the tens of billions of dollars that the nation has spent on screening passengers and their bags, few airports made a comparable investment to secure the airplanes themselves.

    April 23, 2014

  • Missouri executes inmate for 1993 farm slaying

    Missouri executed an inmate early Wednesday only a few miles from the farm where prosecutors say he orchestrated the 1993 killing of a couple whose cows he wanted to steal.

    April 23, 2014

Featured Ads
More Resources from The Herald Bulletin
AP Video
SKorea Ferry Toll Hits 156, Search Gets Tougher Video Shows Possible Syrian Gas Attack Cubs Superfans Celebrate Wrigley's 100th Raw: Cattle Truck Overturns in Texas Admirers Flock to Dole During Kansas Homecoming Raw: Erupting Volcanoes in Guatemala and Peru Alibaba IPO Could Be Largest Ever for Tech Firm FBI Joining Probe of Suburban NY 'Swatting' Call U.S. Paratroopers in Poland, Amid Ukraine Crisis US Reviews Clemency for Certain Inmates Raw: Violence Erupts in Rio Near Olympic Venue Raw: Deadly Bombing in Egypt Raw: What's Inside a Commercial Jet Wheel Well Raw: Obama Arrives in Japan for State Visit Raw: Anti-Obama Activists Fight Manila Police Motels Near Disney Fighting Homeless Problem Michigan Man Sees Thanks to 'bionic Eye' S.C. Man Apologizes for Naked Walk in Wal-Mart Chief Mate: Crew Told to Escape After Passengers
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Helium debate
Helium
Front page
Poll

Will you vote in the primary election on May 6?

Yes, on May 6
Yes, will vote early
No
     View Results