The Herald Bulletin

Morning Update

Breaking News

March 28, 2013

New book shares insights from Steve Jobs' first boss

(Continued)

SAN FRANCISCO —

Bushnell's newly released book, "Finding The Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent," is the latest chapter in a diverse career that spans more than 20 different startups that he either launched on his own or groomed at Catalyst Technologies, a business incubator that he once ran.

He has often pursued ideas before the technology needed to support them was advanced enough to create a mass market. Bushnell financed Etak, an automobile mapping system created in 1983 by the navigator of his yacht and later sold to Rupert Murdoch's News Corp. Bushnell also dabbled in electronic commerce during the 1980s by launching ByVideo, which took online orders through kiosks set up in airports and other locations. In his most costly mistake, Bushnell lost nearly all of a $28 million investment in Androbot, another 1980s-era startup. It developed 3-foot-tall robots that were supposed to serve the dual role of companion and butler. (Bushnell relied on Apple's computers to control the early models.)

Bushnell's best-known accomplishments came at Atari, which helped launch the modern video game industry with the 1972 release of "Pong," and at the Chuck E Cheese restaurant chain, which specializes in pizza, arcade entertainment and musical performances by animatronic animals. It's an odyssey that led actor Leonardo DiCaprio to obtain the film rights to Bushnell's life for a possible movie starring DiCaprio in the lead role.

While at Atari, Bushnell began to break the corporate mold, creating a template that is now common through much of Silicon Valley. He allowed employees to turn Atari's lobby into a cross between a video game arcade and the Amazon jungle. He started holding keg parties and hiring live bands to play for his employees after work. He encouraged workers to nap during their shifts, reasoning that a short rest would stimulate more creativity when they were awake. He also promised a summer sabbatical every seven years.

Text Only
Breaking News
Featured Ads
More Resources from The Herald Bulletin
AP Video
Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Helium debate
Helium
Front page
Poll

Do you think school is starting too early?

Yes, it shouldn't start until after Labor Day.
Yes, it shouldn't start for another week or so.
No, it's about right.
Not sure.
     View Results