The Herald Bulletin

Evening Update

Local Business

July 2, 2013

Emmett Dulaney: A smile and a wave can sway decisions

(Continued)

It is my assertion that an economic value can be associated with waving and that is why the aforementioned businesses employ them. It may sound preposterous, but I wonder what would happen if it were taken to a grander scale? What would be the result if a city were to station people at exit ramps with panhandlers, there were greeters? How would visitors react if residents along the road did nothing more than smiled and waved at them when potential businesses came to tour the city? Making a decision about where to (re)locate a business is a lot like trying to decide who to trust to file your income taxes or sell those treasured heirlooms to – it is not something you do every day and a little warmth from a wave can stand out in a world in which it has become so rare.

Emmett Dulany is the author of several books on technology and an Anderson resident. His column appears Tuesdays.

 

 

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