The Herald Bulletin

Afternoon Update

Local Business

March 1, 2014

Business Profile: Tasting bar hopes to smoke the competition

Owner says his tasting bar is unique to the area

ANDERSON, Ind. — Wade Wargny quit smoking five years ago — now he wants to help others kick the habit.

Wargny is the owner of E Liquid Lounge, 4318 S. Scatterfield Road, and sells a variety of products and accessories for electronic cigarettes.

E-cigarettes are the latest in “vaping,” a way to consume nicotine without the smoke and without tobacco. A battery-operated vaporizer is used to heat e-liquids until they turn into a vapor and are then inhaled like a cigarette, but there is no smoke and no tar.

“It’s just water vapor,” Wargny said of the puff of odorless fumes that are exhaled with an e-cigarette. “It soothes the nicotine craving with no tar and no smoke, and it is a fifth the cost of cigarettes.”

The e-liquids used in the e-cigarettes also come in a variety of flavors, and Wargny offers more than 75 of them.

“We have flavors like tobacco to Skittles and everything in between,” he said.

Wargny said his full-service tasting bar, which is unique to the area, allows customers to try each of the e-liquid flavors used in the vaporizers before making a purchase.

Prior to his new store, Wargny owned and operated RYO Anderson Direct Tobacco in the same location. The former store specialized in tobacco products and rolling cigarettes, but as the popularity of e-cigarettes grew, Wargny said he saw an opportunity to open his new store.

“You can buy an e-cigarette at any convenience store, but they are made in China and God knows what is in them,” he said. “They also don’t last, but what we sell is made in the U.S.”

Regulation of e-cigarettes is new or non-existent, but Wargny does not even allow customers under 18 in his store, and he says if people do not smoke they should not start. Those who do smoke, however, can save hundreds of dollars with the electronic products.

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