The Herald Bulletin

Evening Update

Local Business

December 24, 2013

Business as usual becoming a virtual reality

(Continued)

In addition, the lack of a physical building cuts out the dreaded daily commute. Less time at work yields more flexible scheduling for individuals and more family time.

Businesses that have implemented successful virtual crossover models, including Bank One and Cisco, have reported greater job satisfaction, increased employee productivity and increased profit margins because of greater customer satisfaction.

Despite the numerous benefits, some companies are choosing to continue using traditional means of business for several reasons. First and foremost, going virtual requires a change in the way they do business and the model in which they manage their people.

In addition, businesses have traditionally managed and rewarded physical presence. But in a virtual world, everything is based on results. Finally, a fear of a complete virtual crossover still exists.

We will always need some level of human interaction to be effective. But increasingly we are shopping, learning, socializing and playing virtually. Now, it is time we add working to that list.

Dalton Cox is a junior at Anderson University studying information systems and project management.

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