The Herald Bulletin

Afternoon Update

Local Business

March 21, 2014

Anderson City Market ramping up

Vendor callout March 27


“It was outstanding,” said Sochacki, noting that Anderson’s farmers market reflects a new, refreshing shift for the community.

“There’s a change in attitude. It’s a positive outlook. It’s the idea people can move forward,” said Sochacki. He noted that people like Townsend and Land are among a youthful corps of local folks making things happen. “They’re not living in the past. They’re moving forward.”

MUGS Coffee and Tea will also be back. Their experience at the City Market turned out to be a game changer.

“The farmers market had a big influence on us and our business plan,” said MUGS owner Skye Huff. “We saw a huge response from our client and new clients … It helped us decide to open our retail location.” The Nichol Avenue coffee shop opened its doors just over two weeks ago in Edgewood.

MUGS was originally a wholesale operation. Huff said they intended to make the next step a food truck, but after the farmers market experience, the decision was to go brick and mortar first.

“It was a huge impact on us,” said Huff.

Townsend said there are a few new things in the works for this season’s market:

- Farmers will be able to donate excess produce at the end of market day to the Fifth Street United Methodist Church food bank.

- Catapult Fitness will be coming on site to have drop-in classes during the market for kids to adults.

- White River Bicycling Coalition, Buckskin Bikes and the Madison County Council of Government will be providing bicycle racks each market day.

- The market will be working with other events scheduling the park, like the June 7 Archers Tournament.

- Organizers would like to have musicians again, and maybe an open mic event each month.

- Before launch time, the ACM website should be up, complete with vendor applications and info, links to vendor websites, map and calendar.

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