The Herald Bulletin

Evening Update

Local Business

October 12, 2013

Hundreds run, thousands sample spicy fare at Elwood chili fest

ELWOOD — About 800 participants got up early Saturday to run through the city for a good cause.

Then it was time for chili.

About 4,000 people showed up throughout the day for the second annual Run to Crush Hunger, and then the 28th Red Gold Chili Cook-off, in downtown Elwood. The plaza around City Hall was transformed into a chili cooking and testing zone, with a total of 26 teams showing off their best chili. But this year, the festival also featured 25 craft vendors and kiosks for the Indiana Pacers and Indianapolis Colts.

Colt Reichart, communications manager for Red Gold, said the turnout in 2013 is roughly what it's been in past years, but the event itself is bigger, with almost double the tents from a few years ago.

"We've really expanded the event," Reichart said. "There's a lot more of the city involved. We've got the Colts and the Pacers. And we have the IMS stock cars here, too. I think that's all added to the popularity and the success of the event."

Reichart, the son of company CEO Brian Reichart, said the festival was organized as an opportunity for the company to give back to the community. All the proceeds of the race and the cook-off go to local food banks. Red Gold spokesperson Lydia Hatter said the event raised about $14,000 in 2012 and the company set a goal of exceeding that amount in 2013. She said this year's total won't be tallied for about a week, but she estimated the amount was already higher than last year.

Jack Lynch, an event volunteer, said he's been coming to the cook-off for more than 20 years. During that time, the event has grown from a small group of friends to a community-wide event.

Reichart said he also tried to expand the event by turning to social media in addition to traditional means.

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