The Herald Bulletin

Afternoon Update

Local Business

April 5, 2014

Business Profile: Company outfits vehicles with fun accessories

ANDERSON — Vance Maxwell has always had a passion for cars, and that devotion has translated into a business chain.

“Growing up in Anderson we used to cruise Broadway and show off our rides at Frisch’s Big Boy,” Maxwell said. “It was a great way to meet people and share classic automobiles.”

Today, Maxwell is meeting even more people at his business — Auto Outfitters, 1609 E. 53rd St.

“We believe Anderson is a great market and an opportunity for us to better serve our customers,” he said. “We provide products and services to retail customers, fleet and commercial accounts, and many dealerships in central Indiana.”

In March, Maxwell opened his third Auto Outfitters shop. He also owns a store in Noblesville and in Lebanon.

“I am a car guy at heart,” Maxwell said. “I grew up at the tail end of the muscle car era, and I’ve owned over a hundred vehicles of various makes and models through the years. I am passionate about cars and customizing them to a customer’s personal tastes.

“A vehicle is not just a form of transportation, but one of the largest financial investments that people make. It should be something that is an extension of the customer’s personality in both function and appearance.”

Maxwell said he opened his first store in Noblesville in 2000, and added a Lebanon store to his growing chain in 2012.

“As we have grown we have expanded into new products and services,” he said, noting his biggest achievement has been the relationships he has established with his customers.

“When someone comes into Auto Outfitters they are looking to personalize their vehicle,” Maxwell said. “Whether it be for a business need, or just for fun, they are excited to make that investment. It’s a good feeling to provide that value and customer service.”

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