The Herald Bulletin

Evening Update

Local Business

December 4, 2013

Susan Miller: How easily do you do business?

Generally speaking, I prefer to keep business and government as separate as possible. Regulations, red tape and rule books are anathema to rational entrepreneurs who reason that market forces will keep their behavior in line.

Every now and then, government serves up a lesson that brilliantly validates the mindset that says business is not government’s business. Such is the case with the Affordable Care Act (ACA). The Act violates a central tenant that is core to any business’s success.

Just what is this core quality that trumps price, friendliness, quality and service? Five little words: Easy To Do Business With. Jay Conrad Levinson, author of numerous “Guerilla Marketing” titles, counts being easy to do business with as a non-negotiable quality for any successful business.

The World Bank even publishes an “Ease of Doing Business Index” that ranks global economies on factors such as access to electricity, property costs, construction permits and cross-border trading.

But here in Middle America, what does “easy to do business” look like? First of all, it is not expensive. In “Guerilla Marketing for Free,” Levinson describes “easy to do business with”: “There is no cost. All that’s required is heightened awareness and acute sensitivity to customer needs.”

Considered from a cost perspective, the estimated $1 billion invested in creating the HealthCare.gov web site is a clear sign that the site isn’t easy to do business with.

Let’s consider acute sensitivity to customer needs as another “ease of doing business” benchmark. I confess to having felt a jolt of smugness as my most liberal Facebook friend posted that she had been trying for six weeks to make it all the way through the healthcare.gov site before her COBRA coverage expired. How is that for the government’s acute sensitivity to customer needs?

Text Only
Local Business
  • Roundabout bids higher than expected Bids for a planned facelift of the gateway into Anderson from Interstate 69 at Scatterfield Road came in considerably higher than the engineer’s estimate for the project.

    July 29, 2014

  • FEA - HB0729 - Senior Falls Aging safely in the comfort of her home Marilyn Moneyhun said being totally reliant on others is difficult. "Losing your independence is a shock to your system," Moneyhun, 84, said. "You are not in control anymore."

    July 29, 2014 1 Photo

  • NWS - HB0728 - business expansion CB Fabricating makes $2 million investment

    A local business founded in 2006 has invested $2 million in new equipment and a building expansion.

    July 29, 2014 1 Photo

  • Charo Boyd: 'My Social Security' simplifies your life So many people buzz through extremely busy and complicated schedules these days. A smartphone in one hand, a computer in front of you, and a digital task list that never seems to end. In addition, to complicate things just a little more, there’s another event you need to add to your list — National Simplify Your Life week.

    July 28, 2014

  • nws - hb0725 - colts - jc - 4.jpg Colts camp's impact: pricey or priceless?

    Football fever is here and the city is flooded with fans eager to catch a glimpse of a favorite player. But officials say they are unclear what kind of economic impact the Indianapolis Colts training camp has on the area.

    July 26, 2014 1 Photo

  • BIZ - HB0727 - Skill gap 2 Seeking a solution today, not tomorrow Tina Warner-Morton says she wants to open her own healthcare business because it is too difficult to work for an employer with unclear employee expectations.

    July 26, 2014 1 Photo

  • BIZ - HB0727 - Cathy Cupboard Biz Profile Business Profile: Cathy's Cupboard focuses on customer satisfaction Cathy McPhearson opened her first storefront in June, but this is not her first venture into business. “I have always wanted to have my own business,” she said. “The problem was finding what people like, but everyone seems to like candles.”

    July 26, 2014 1 Photo

  • IU Health Ball Memorial Hospital named Level III trauma center The Trauma Center at Indiana University Health Ball Memorial Hospital has been verified as a Level III Trauma Center by an ad hoc committee of the Committee on Trauma (COT) of the American College of Surgeons.

    July 26, 2014

  • Clark, Big Joe mug 'Big Joe' Clark: Beat the market or meet your goals? True or not, my experience tells me that goals – especially when written down – undoubtedly serve as catalysts for success. However, danger arises when a goal does not properly focus on the long term result you expect.

    July 25, 2014 1 Photo

  • DSC_8125.JPG Auction teaches in business, farming

    After 10 years of 4-H, saying goodbye to his animals has become a simple matter for McKennon Heald. But he said he wouldn't be surprised to see some tears from some of the younger participants. He's been there.

    July 25, 2014 2 Photos

Stocks
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide