The Herald Bulletin

Morning Update

Local Business

June 28, 2014

Sweet success and dark secrets

Local businessman publishes first book on family and business

ANDERSON — In many ways, Good's Candy Shop, 1423 W. 53rd St., is a perfect model of a candy family business.

Passed down from generation to generation, the recipes of at least dozen candies actually began with one woman in the 1940s and they now belong to three different candy stores in the area.

“You've heard the old saying, ‘You should write a book?’ People are always saying that to me,” said owner Randy Good. “I hadn't ever really considered writing a book, but when I saw a reason to write — I just started writing it.”

Good’s reason to write was an invitation to be the lead speaker at the Retail Confectioners International, a not-for-profit trade association serving the confectionery industry. Organizers asked Good to prepare a handout for attendees.

The opportunity to share knowledge gained through his years as a businessman interacting with vendors and employees to build a successful candy store was all the inspiration Good needed to write his self-published book, “Confessions of a Business Addict.”

“We enjoyed having Randy speak at the 94th Annual Convention & Industry Expo last week,” said Angie Burleson, executive director for Retail Confectioners International. “Randy’s engaging presentation, ‘Confessions of a Business Addict,’ gave our members real examples of both advertising and marketing to take away and apply to their own businesses.

“Learning from a fellow candy maker is valuable for our members when they know it is someone who understands their world of candy.”

Good started writing his book in November 2013 and finished about a week before the conference.

“I've never written a book, and what I discovered about writing a book, is it is very difficult to let go of it,” he said. “I probably finished writing it in the spring, but I kept working to improve it.”

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