The Herald Bulletin

Morning Update

Local Business

November 29, 2012

THB expanding online classified options

A group of Indiana newspapers is introducing an online service, Indiana Exchange, to give consumers a place to browse and list classified advertisements from throughout the state.

Indiana Exchange features a website that enables shoppers to search local, regional or statewide classified listings. Indiana Exchange also enables people to place classified announcements in all 13 newspapers in network by visiting the site, or by visiting or calling any of the participating newspapers.

In addition to Anderson, newspapers in the following communities are participating in Indiana Exchange: Batesville, Goshen, Greensburg, Hendricks County, Jeffersonville, Kokomo, Lebanon, Logansport, Rushville, Terre Haute, Washington and Zionsville. All are owned by Community Newspaper Holdings Inc., of Montgomery, Ala.

“We have tried to create an experience that can be customized for any user based on the changes we’ve seen in readership of classified advertising,” said Pete Van Baalen, Herald Bulletin advertising director.

“Some people will want to find items for sale, services available or garage sales just within a few miles of their house. Others will search throughout the state for that precise item they desire. Indiana Exchange provides both types of users with the information they need,” Van Baalen said.

The www.indianaexchange.com site features information on homes and apartments for sale or rent; community announcements; legal advertisements; as well as merchandise and services available. The Indiana Exchange also gives users access to local and national databases of automobiles for sale through AutoConX, as well as employment opportunities through Monster.com jobs networks.

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