The Herald Bulletin

April 9, 2013

Crew installs Sears sign

By Baylee Pulliam
The Herald Bulletin

ANDERSON, Ind. — “S-E-A-R-S”: After nearly a year of absence, the familiar blue letters are back in Anderson.

Tuesday morning, Green Sign Co., installed a giant LED sign on the side of University Plaza, 2015 University Blvd., where a new Sears Hometown Store will open April 23.

The building had previously housed the Family Christian Bookstore.

“We’re really excited we can bring this iconic brand back to Anderson,” said Charles Shumate, who’s opening the store with partner David Stewart.

Hometown stores — 1,238 of them, around the U.S. and its territories — are smaller than full-fledged stores and mainly sell home improvement goods, such as appliances, tools, fitness gear, lawn and garden equipment and mattresses.

Although, Shumate assured, “Sears Hometown can ship anything offered in a big store,” since customers can order in the store or online, and pick up their purchases without a shipping charge. Or, they can have a store associate help them order online and have their purchase sent to their homes.

On-site, the Anderson store will carry brands such as Maytag, Kenmore, KitchenAid, Whirlpool, Bosch, Frigidaire and GE and offer Sears Nationwide Service and Parts and Installation programs.

The first Anderson Sears opened downtown in 1928, then in 1947, moved to where Anderson Public Library now stands. It moved to Mounds Mall in 1983, where it was when the store closed in April 2012.

One reason for the closure was likely a decline in the popularity of larger mall stores, Shumate said. This smaller business model is better suited to the market.

Shumate said they chose the location because they “wanted to bring integrity and strength to the area,” by adding a recognizable, national brand store.

Find Baylee Pulliam on Facebook, @BayleeNPulliam on Twitter or call 648-4250.