Name of business: The Story Shop
Location: 121 W. State St., Pendleton
Owners: Luke Renner and David Neidert
Contact: email@example.com; (317)669-9246; www.thestoryshop.tv
Opened: Last year in the Flagship Enterprise Center, but recently moved to Pendleton
Hours: 9 a.m. to 5 p.m. Monday through Friday. New meetings by appointment only.
Employees: Renner, Neidert and in-house composer Phil Larson
Services: A full-service “creative storytelling” firm. It works with clients on projects including branding, videos, books, websites and music.
In the owners’ words: Luke Renner and David Neidert were born to tell stories.
As children, they say, both could be found “sneaking off with dad’s video camera, huddled in some corner writing, or figuring out way to weave illusions into reality.”
Now grown, Renner and Neidert have joined forces to open The Story Shop, a Pendleton-based “creative storytelling” firm that works with clients on branding, videos, books, websites, music and more.
Both Anderson University graduates, Renner and Neidert each spent the first decade or so of their professional careers working in broadcasting.
In addition to the Story Shop, Renner is also the founder of Fireside International, a prosocial non-profit that teaches storytelling as a catalyst for improving living conditions around the world.
Luke lived in Haiti for a few years while working with Fireside. After returning to the States, he approached Neidert about joining forces under the Story Shop banner.
“In a very real sense, The Story Shop was born from Fireside International,” Renner said. “Now, in a really magical turn of story, The Story Shop is able to provide office space and resources to Fireside International free of charge. It’s a really great example of how great people working together can make big things happen.”
The key difference, of course, is profit. The Story Shop’s services are professional and multitudinous — it works with clients on everything from branding to music.
“At present, The Story Shop is fully operational and is welcoming new clients while continuing to serve an impressive list of longstanding ones,” Renner said. He said the business is also in “the early stages of launching an exciting new local initiative to help in the development of Madison County and the State of Indiana.”
That initiative, Neidert said, aims to tell the stories of Madison County — its businesses, organizations and people.
“Any community’s self identity is largely built on the kinds of stories to which they have access,” he said. “Madison County is no different, and better access to the positive stories being written right here gives us the opportunity to better understand who we are as a community and culture. It allows us to define ourselves by our successes instead of solely by our challenges.”
He added, “The reality is that Madison County is home to world class innovation, great educational opportunities and story after story of personal triumph. This campaign will be a celebration of those things.”
Name of business: The Story Shop
- Local Business
- Federal official to present Affordable Care Act program A presentation on the Affordable Care Act has been set for 5:30 p.m. Wednesday at the Anderson Public Library. 111 E. 12th St. The session is open to the public.
- Making a change for better health Roger Burnett says he was content with the YMCA before it was recently remodeled. “I don’t like change,” said Burnett, 66, of Frankton. “I didn’t think I would like it, but I do.”
- Emmett Dulaney: The data both is and isn’t in the mail Possessing what could be labeled as a passing familiarity with information technology, there are two things that baffle me.
- State approves transfer of Mallard Lake permit State officials have approved the transfer of the Mallard Lake landfill permit to its new owners.
- State dentistry board moves forward against Metzner The Indiana State Board of Dentistry voted to approve the cease-and-desist order against Sally Metzner and the Anderson Dental Clinic on Friday night.
- Love and basketball: Indians sort Christmas toys for needy families After a tough loss in Fort Wayne the night before, the Anderson High School boys basketball team helped make Christmas a reality for needy children in Madison County on Sunday.
- Funding provided for Eisenhower Bridge study A contract has been awarded by the Madison County Council of Governments for the proposed replacement of the Eisenhower Bridge in downtown Anderson over the White River.
- Red Gold raises more than $10,000 for food bank Red Gold’s second annual Run to Crush Hunger, held Oct. 12 in Elwood, raised more than $10,000 to benefit Second Harvest Food Bank.
- THB wins 2 firsts, 9 awards in HSPA contest The Herald Bulletin received nine awards, including two first places, Saturday at the Hoosier State Press Association's annual awards luncheon.
- United Way working to meet basic needs of residents While one major goal of the United Way of Madison County is to prevent families from falling into crisis, another is to meet the basic needs of individuals who are already experiencing hard times.
- More Local Business Headlines