The Herald Bulletin

Morning Update

Local Business

September 8, 2012

Business Profile: Star Bullets Banners & Signs opens up shop

Name of business: Star Bullets Banners & Signs

Location: 1620 Lynwood Drive, Anderson

Phone: 765-203-9111

Website: www.starbullets.com

Owners: Wayne P. Bruzzese and Michelle (Shelly) Hall   

Opened: August 2012

Hours: By appointment

Employees: 2

Services: The company produces customized, vinyl banners for businesses and private customers, and is dedicated to providing affordable prices, durable products and exceptional customer service.

According to the owners: Wayne Bruzzese and Shelly Hall aren’t giving up their day jobs — he’s the director of marketing for Anderson Speedway; she works in the insurance industry — but they are working to improve the quality of signs in Madison County.

Bruzzese, who has a background in marketing, business and technology and earned a marketing degree and MBA from Anderson University, began thinking a lot about signs when he joined Anderson Speedway three years ago.

He wanted to upgrade signs at the race track and thought, “I can do this stuff in-house myself.” And he began doing just that.

Joined by Hall, who has a background in journalism, public relations, and extensive writing, pre-press design, production and communications programing, they decided they could help other companies and organizations improve their signs, banners and presentation materials.

“I said if we’re going to do this, we have to be competitive, have the best quality and the best service,” Bruzzese said. “Our production equipment is in Indianapolis, and we can provide our customers with any size banner they want.”

Although the startup company’s website is basic right now — they started the company in late August — over the next six months that will expand dramatically to include industry best practices, tips about how to achieve the best results from signs, making better marketing decisions and advice about choosing the best designs.

The company doesn’t do installations, Bruzzese said. They let other experts handle those tasks.

“Our market list is virtually endless,” he added. It includes commercial businesses, nonprofit groups that want to promote fundraising activities and schools. In fact, the company is already working with county school groups to provide yard signs for booster clubs.

“I am excited to be providing a quality product and service to the community,” Bruzzese said. “Also, I am looking forward to developing new partnerships with local business to help them achieve their goals and dreams and to be an active member and good steward in our community.”

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