The Herald Bulletin

Afternoon Update

Local Business

June 6, 2014

'Big Joe' Clark: We should not love our stocks like we love our spouses


For years I owned both a Harley Davidson motorcycle and the company stock. When the stock price showed weakness, we parted ways with the investment. I still had my bike, the memories shared with friends and remained a loyal customer for years. The commitment was to the company, not the investment.

Historically speaking, most stock prices have periods of rapid growth at given stages of business development. Our job is to place our commitment in the right place and for the right reason and not get blinded by the love of a product, CEO, or the company itself.

Commitment comes in many forms. Commit to relationships, not investments. It is OK to maintain a relationship through its challenges; you can sell the investment and come back when things are sunnier.

Joseph “Big Joe” Clark, whose column is published Saturdays, is a certified financial planner. He can be reached at or 640-1524.

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