The Herald Bulletin

Morning Update

Local Business

November 16, 2012

Echo Automotive to announce Anderson location, new product today

ANDERSON, Ind. — Echo Automotive, which develops technology to convert vehicles into fuel-efficient hybrids and plug-in hybrids, is expected to formally announce a new location in Anderson today.

The company’s automotive battery and electric vehicle technology development will operate out of the Flagship Enterprise Center, 2701 Enterprise Drive.

According to a company news release, Echo chose Anderson because of the “region’s long-standing history in the electrification of the automobile” which makes Indiana a “breeding ground for innovation of advanced technology in the automotive sector.”

Jason Plotke, president and chairman at Echo Automotive, cited the “world-class facility with state-of-the-art equipment” at Flagship, and central Indiana’s “local rich talent pool simply not found in most areas of the country,” in the news release.

Today’s announcement will also unveil Echo’s new conversion product, EchoDrive, which lessens fuel consumption by converting vehicles to into plug-in electric hybrids, mainly for use by light-duty fleet vehicles with “worldwide applications.”

The release said the company’s strategy is to focus on bolt-on technology, which reduces points of failure, making it comparatively low-risk.

Dan Kennedy, Chief Executive Officer at Echo said in the release, “the company has reached a significant milestone by completing its first demonstration vehicle containing the EchoDrive™ from our facility in Anderson.”

He said the vehicle is touring the southwest before it returns to Indiana.

“With facilities purpose built for the development of this type of technology, Echo is able to accomplish full 360 degrees of testing of all facets of its product platform,” the release said.

Find Baylee Pulliam on Facebook and @BayleeNPulliam on Twitter, or call 648-4250.

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