The Herald Bulletin

Afternoon Update

Local Business

September 13, 2013

'Big Joe' Clark: Tuning out the noise in your financial decision making


The next head of the Fed will have an extremely important job of navigating the barrage of stimulus their predecessor had injected into the economy that impact both the stock and bond markets as well as home mortgage rates. On the other hand, the color tie President Obama wears during a press conference is unlikely to make it into your investment decision making process.

Investors who are truly successful when it comes to long-term investing are able to effectively separate the wheat from the chaff. In order to formulate an opinion, no matter if it’s investment-related or not, you have to be able to mentally isolate what truly can have an impact from what is just noise.

Many investors have a tough time with this. They see the headlines and they hear the opinions of their friends on the golf course and they are unable to make heads or tails of their financial decisions.

Having a written plan and strategy can go a long way to protect assets in the whirlwinds of the financial media. An investor’s savings and retirement are too precious to be controlled by the clamor of the unimportant.

Joseph “Big Joe” Clark, whose column is published Saturdays, is a certified financial planner. He can be reached at or 640-1524.

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