As silly as this example is, it serves as a great illustration of a very serious problem. We can collect data on almost anything – purchasing habits, commuting patterns, search keywords – but unless we know what to do with it, it is wasted. Naturally, the first thing thought of to do with it is always to commercialize and find a way to monetize it. That can be about as effective, however, as trying to teach microeconomics to a bunch of giggling girls.
Emmett Dulaney is an Anderson resident and the author of several books on technology. His column appears Tuesdays.