The Herald Bulletin

Evening Update

Local Business

March 16, 2013

Business Briefs: March 17

SCORE offers workshop for customer business plan

ANDERSON — Anderson/Muncie SCORE’s (Counselors to America’s Small Business) five-week workshop will help potential entrepreneurs and current business owners get on the right track to start or grow their business by giving them the tools, information and advice needed to succeed.  The sessions will be at the First United Methodist Church in Anderson for 5 consecutive Thursdays, starting April 4 and ending May 2. To participate in our workshop, visit web site at www.scoreanderson.org/wrkshp.html.

The workshop is the latest in a series of such seminars held by Anderson/Muncie SCORE to assist local business owners. For more information about the SCORE workshop and to register, visit our web site at www.scoreanderson.org/wrkshp.html .  Veterans and veteran families can register and obtain a free coupon for the entire workshop.  Registration is required.

Call SCORE at 642-0264.

Red Gold has new management software

MADISON, Wis. —  Red Gold, a producer of premium tomato products, has been generating huge amounts of digital media for years now. Sifting through those images, videos, presentations and other files, however, has been difficult. All that’s about to change, as Red Gold will bring Widen Enterprises’ digital asset management software in-house. “We had no way to efficiently search for an asset. You just had to remember where you had stored it — somewhere on the shared drive or it could have been in someone’s personal files. It was also impossible to tell whether a person had already created an asset,” said Red Gold New Media Manager Colt Reichart.

That sort of confusion is precisely what Widen Media Collective is designed to minimize. Centralizing an asset library helps an organization avoid redundancies in asset creation, maintain version control, and generally streamline the processes involved in storing, managing and distributing digital assets.

With about 4,000 labels (including a number of private label brands produced by Red Gold), the maker of ketchups, sauces, and canned tomatoes of the peeled, sliced, diced, and other varieties has a massive library to rein in. The transition to cloud-based media management software and centralization represents a huge step up for Red Gold.

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