The Herald Bulletin

Evening Update

Local Business

October 12, 2013

Social calendar offers a place with no boundaries

Owner says rural communities often struggle to reach potential visitors


“The hardest part was we had 45 employees that we had to let go,” Dockrey said.

Wanting to stay in the Alexandria area, Dockrey said he sent out 800 resumes.

“I had one interview,” he said in response to the resumes sent.

Eventually Dockrey went to work for Alexandria as the city’s economic development director and the chamber director. His experience with the chamber and economic development is one of the reasons he decided to partner with economic chambers with his new business.

“We never had money to do things for our communities,” Dockrey said.

While there is no cost to post events, businesses can advertise on his site at a reduced rate if they register through their local chamber. Dockrey will then give the chamber 10 percent of the revenue from the ad. Users posting to the site are also required to register — at no cost — which puts them in touch with a local chamber.

Dockrey is planning new additions to his site including a "bucket list" and other personalized features. He is also open to new ideas and working with companies that have suggestions for the site.

What’s Up 24/7 recently created a partnership with the Madison County Chamber and Kyle Morey, president and CEO, said it is a great concept.

“It’s a fun partnership,” he said. “We encouraged him to go out and quickly work to build a relationship in the counties around us.”

Dockrey has done more than visit other counties, he said he has recently visited with Colorado and Nebraska officials who are interested in using What’s Up 24/7.

“This thing is starting to stretch across the country,” he said. “This thing is getting ready to take off in a big, big way.”

Like Traci L. Moyer on Facebook and follow her @moyyer on Twitter, or call 648-4250

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