The Herald Bulletin

Afternoon Update

Local Business

December 8, 2012

Business Profile: MUGS Coffee owners inspired by customers

Name of business: MUGS Coffee


Some people in charge: Kevin and Skye Huff, managing owners; Chris Peterson, president

Products: Small-batch, fresh-roasted coffee and gourmet teas

They say: When it comes to coffee, president Chris Peterson admits most of the MUGS Coffee crew is hooked on the stuff.

“The rest of us just like coffee,” he said. “We insist on drinking what we make before it is offered to customers, and we love that part.”

But there’s more to why Peterson, managing owners Kevin and Skye Huff, and others at MUGS got into the coffee trade.

For one, it’s profitable. But “more importantly, it is fun,” Peterson said. “Every time a customer describes how much they love our coffees and teas, we are inspired to explore more varieties and perfect our roasting and blending options.”  

Peterson said MUGS also fills a hole in the local market, because Anderson did not have a local coffee roaster.

“Individuals and businesses were buying their fresh roasted coffee from Muncie or other out of county suppliers,” he said. “Coffee lovers are passionate when hunting for fresh roasted coffee and will travel to buy or ship in their favorites.”

But MUGS doesn’t want them to have to travel far, or at all, for that matter.

They offer free local delivery, and say they roast the coffee to order, so it comes fresh to their customers’ doors.

MUGS doesn’t have a physical location, but they’re working on it, Peterson said, along with possibly adding a few coffee carts. They’re also considering delivery to other countries.

Right now, they’re focusing on their online presence, and plan to launch a new website sometime in the near future.

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