The Herald Bulletin

Morning Update

Annual Report: Business & Industry

March 29, 2010

Profile: Adaptation is the key

Couple from India pursues American dream of engineering communication software

ANDERSON, Ind. — Kishan Siram and his business-partner wife, Nanditha, came to America from India in 1996, first settling in Detroit, then relocating to Central Indiana.

“We believe in America and the American dream,” said Siram, president of Amatra Technologies, founded in 2004 and associated with the Flagship Enterprise Center.

“It started out as a technology company,” Siram said. “Our backgrounds are in technology. We both have our master’s in computer science from Purdue, so we have some research background also. Over the past two years, we have focused on products or solutions.”

The result was a communications framework called Amatra SmartSource.

Amatra, which is Sanskrit for “infinite knowledge,” developed the system to be adaptable to changing technologies.

“The way people communicate has changed,” Siram said. “Earlier, there were e-mails, paper, tape. But now social media has come, and new ways are coming. So basically, we are building an interface. As communication needs change, our solution will change with them.”

The system was motivated by the shootings at Virginia Tech, in an attempt to create a means for mass notification of people and agencies in an emergency.

How did Siram and Amatra come to land at the Flagship?

“Sometimes it’s fate, sometimes it’s timing,” he said. “Before coming to Anderson, I used to work in Indianapolis. I went to different centers, and they just didn’t feel as comfortable, either from a cost perspective or just from a convenience level. I live in Fishers, and the Flagship seemed to be a perfect fit.”

During the development of Amatra, Kishan and Nanditha also developed a family: daughters, Eesha, 3 1/2, and Saisha, 1 1/2.

“The last three years have been very interesting,” Siram said.

Amatra’s future may lie outside the borders of the United States, Siram said.

“We have a global vision for the company and for the product. And this product was built in Indiana, so we have an opportunity to do some exports, which is interesting.”

Contact Rodney Richey, 640-4861, rodney.richey@heraldbulletin.com.

1
Text Only
Annual Report: Business & Industry
  • Meyers Auto-3.jpg Auto dealers seeing increase in sales

    Overall auto sales have been climbing in the U.S., and it’s just as true in Madison County, where many dealerships have seen consumer demand on the increase.

    March 27, 2012 1 Photo

  • 0216 Welder working Ed Martin building12a.jpg Job loss, low incomes lead to population drop

    Though the federal government reports that the nation is on an economic upswing, Madison County continues to struggle with a 10.2 percent unemployment rate.

    March 27, 2012 1 Photo

  • 8 AR exit 10 3.jpg Healthy growth

    Growth along the Interstate 69 corridor has been healthy, at least for two area hospitals.

    March 27, 2012 1 Photo

  • Flagship forms hub of Exit 22

    The Flagship Enterprise Center at Exit 22 was created in 2005. The business incubator has helped more than 100 companies get a start.

    March 27, 2012

  • 7 Jahnae_Casino_1.jpg Hoosier Park VP sees tourism driving economic turnaround

    Jahnae Erpenbach, the vice president and general manager of gaming at Hoosier Park, strongly believes that the city of Anderson and Madison County are near a turning point in the area’s economic fortunes.

    March 27, 2012 1 Photo

  • 0717 news Bank Robbery12.jpg Local banks saw a year of growth

    During 2011, banks saw modest growth, returning to the industry despite a rough year in the media spotlight.

    March 27, 2012 1 Photo

  • 0903 biz Mike Baker1a.jpg Interest in people keeps Baker banking

    Mike Baker, the regional president of North Central and Muncie regions of First Merchants Bank, entered the banking industry in 1983.

    March 27, 2012 1 Photo

  • Bright Automotive Electric Car Bright Automotive may be gone, but not the future

    There’s no question the demise of Bright Automotive represents a blow to Madison County and the hybrid-electric niche it occupies in the automotive industry. But county economic development officials aren’t willing to let the engineering expertise that existed here with Bright slip away without a fight.

    March 27, 2012 1 Photo

  • 0210 news city council 033.jpg Economic Development director on the lookout for businesses

    As the city’s economic development director, Greg Winkler’s job entails seeking companies that are looking to expand or relocate. He tries to make such companies “give Anderson a hard look.”

    March 27, 2012 1 Photo

  • 0119_The Farm Site[1].jpg City wants to bring foreign companies, jobs

    One of last year’s biggest economic development announcements in Anderson was the news that a 72-acre baseball and softball training and competition complex would be built along Interstate 69.

    March 27, 2012 1 Photo

More Resources from The Herald Bulletin
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

Do you plan to attend any of the local Little 500 Festival events in May?

Yes
No
What events?
     View Results