The Herald Bulletin

Morning Update

Annual Report: Business & Industry

March 29, 2010

Profile: Adaptation is the key

Couple from India pursues American dream of engineering communication software

ANDERSON, Ind. — Kishan Siram and his business-partner wife, Nanditha, came to America from India in 1996, first settling in Detroit, then relocating to Central Indiana.

“We believe in America and the American dream,” said Siram, president of Amatra Technologies, founded in 2004 and associated with the Flagship Enterprise Center.

“It started out as a technology company,” Siram said. “Our backgrounds are in technology. We both have our master’s in computer science from Purdue, so we have some research background also. Over the past two years, we have focused on products or solutions.”

The result was a communications framework called Amatra SmartSource.

Amatra, which is Sanskrit for “infinite knowledge,” developed the system to be adaptable to changing technologies.

“The way people communicate has changed,” Siram said. “Earlier, there were e-mails, paper, tape. But now social media has come, and new ways are coming. So basically, we are building an interface. As communication needs change, our solution will change with them.”

The system was motivated by the shootings at Virginia Tech, in an attempt to create a means for mass notification of people and agencies in an emergency.

How did Siram and Amatra come to land at the Flagship?

“Sometimes it’s fate, sometimes it’s timing,” he said. “Before coming to Anderson, I used to work in Indianapolis. I went to different centers, and they just didn’t feel as comfortable, either from a cost perspective or just from a convenience level. I live in Fishers, and the Flagship seemed to be a perfect fit.”

During the development of Amatra, Kishan and Nanditha also developed a family: daughters, Eesha, 3 1/2, and Saisha, 1 1/2.

“The last three years have been very interesting,” Siram said.

Amatra’s future may lie outside the borders of the United States, Siram said.

“We have a global vision for the company and for the product. And this product was built in Indiana, so we have an opportunity to do some exports, which is interesting.”

Contact Rodney Richey, 640-4861,

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