The Herald Bulletin

Morning Update

CNHI Special Projects

July 27, 2012

Back-to-school spending grows as parents restock, replenish

WASHINGTON — With more children entering elementary and middle school this fall and after cutting back their spending last year, parents with growing kids will hit the stores to replace and replenish what their children might have had to “make-do” with last school season.

According to National Retail Federation’s (NRF) 2012 Back-to-School spending survey conducted by BIGinsight, the average person with children in grades K-12 will spend $688.62 on their kids, compared with $603.63 last year. Total spending is expected to reach $30.3 billion.

Combined K-12 and college spending will reach $83.8 billion, serving as the second biggest consumer spending event for retailers behind the winter holidays.

“When it comes to their children, there’s nothing more important to a parent than making sure their children have everything they need, even in a tough economy—and especially when it comes to back-to-school shopping,” said NRF President and CEO Matthew Shay. “Backpacks rip, pencils break, and children grow, there’s no way around it, but as they begin tackling their shopping lists, parents will make sure to spend smarter than they ever have before. We fully expect retailers to be aggressive with their promotions both in-store and online, keeping an eye on inventory levels as families look to spread out their shopping throughout the entire summer.”

How it's spent

Not surprising, parents will spend the most on clothing, accessories and electronics. Realistic about the cost of select items and the necessities needed for the school year, parents estimate they will spend an average of $246.10 on clothes and $217.88 on electronics. Nearly six in 10 (59.6%) will invest in some sort of electronic device, a sharp increase from the 51.9 percent who planned to do so last year.

Additionally, the average person with children in grades K-12 will spend $129.20 on shoes and $95.44 on school supplies such as notebooks, pencils and backpacks.

Text Only
CNHI Special Projects
  • Panama finds suspected weapons on N. Korean ship

    Panama's president said the country has seized a North Korean-flagged ship carrying what appeared to be ballistic missiles and other arms that had set sail from Cuba on its way to the Pacific.

    July 16, 2013

  • Norman-Tornado16.jpg Audio: How can we better prepare for tornadoes?

    An NPR broadcast examines the question of how communities can better prepare for tornadoes like the one that struck Moore, Okla. on Monday. The broadcast features commentary from Michael Fitzgerald, who reported a five-part disaster series for the CNHI News Service.

    May 22, 2013 1 Photo

  • Norman-Tornado08.jpg Photos: Aftermath of massive tornado in Moore Storm victims were pulled from the rubble and residents began surveying the damage late Monday and early Tuesday in the Oklahoma City suburb of Moore, where a powerful tornado destroyed entire neighborhoods and left dozens dead.

    May 21, 2013

  • MainStory5.IndyQuakeDrill.jpg The Big One: Preparing for mid-America earthquake

    It’s a bleak scenario. A massive earthquake along the New Madrid fault kills or injures 60,000 people in Tennessee. A quarter of a million people are homeless.

    May 19, 2013 3 Photos 3 Stories

  • screenshot salmon.jpg VIDEO: How sequestration could affect US flood warning system

    Oregon and Idaho each had to shut down three water gauges due to automatic budget cuts, known as sequestration. Watch how Idaho relies on these water gauges, from tracking drought conditions to determining stream levels for salmon.

    May 15, 2013 1 Photo

  • MainStory4.ForneyTornadoDamage.JPG Warning Signs: Technology speeds disaster alerts, response

    Technology has changed the way Americans get ready for disasters and respond to them – with more precise forecasts, personalized weather warnings and more efficient recovery efforts. And it will continue to help us be more prepared.

    May 12, 2013 3 Photos

  • Screen shot 2013-05-10 at 3.40.47 PM.png VIDEO: High-tech storm prediction center warns residents of tornadoes

    At the National Storm Prediction Center in Norman, Okla., the team of meteorologists charged with predicting when and where tornadoes may strike rely on ever-changing technology to get the job done.

    May 12, 2013 1 Photo

  • Screen shot 2013-05-10 at 5.11.06 PM.png VIDEO: Misconceptions about predicting tornadoes

    National Weather Center personnel Lans Rothfusz and David Andra speak about the misconceptions the public may have when it comes to the National Storm Prediction Center in Norman.

    May 11, 2013 1 Photo 1 Story

  • Screen shot 2013-05-09 at 3.33.54 PM.png VIDEO: Take an inside look at storm prediction center

    National Weather Center personnel Lans Rothfusz and David Andra give viewers an idea of the day-to-day happenings at the Storm Prediction Center in Norman, Okla.

    May 9, 2013 1 Photo

  • 800px-Haiti_earthquake_damage.jpg When the earth moves under our feet

    One of the most breath-taking geologic events is a major earthquake. In just a few moments, shaking of the Earth can result in billions of dollars of damage and thousands of lives lost.

    May 8, 2013 1 Photo

Featured Ads
More Resources from The Herald Bulletin
AP Video
Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kerry: No Deal Yet on 7-Day Gaza Truce Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Gaza Residents Mourn Dead Amid Airstrikes Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe Raw: Big Rig Stuck in Illinois Swamp Cumberbatch Brings 'Penguins' to Comic-Con Raw: Air Algerie Crash Site in Mali Power to Be Restored After Wash. Wildfire Crashed Air Algerie Plane Found in Mali Israel Mulls Ceasefire Amid Gaza Offensive In Case of Fire, Oxygen Masks for Pets Mobile App Gives Tour of Battle of Atlanta Sites
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Helium debate
Helium
Front page
Poll

Do you think Madison County and its cities need stricter pet ownership laws?

Yes, animal abuse is rampant in our area and something needs to be done.
Yes, but it may not help. It’s difficult to enforce such laws.
No, the laws are fine as they are.
Not sure
     View Results