The Colts reported to training camp wearing t-shirts with an image of a hand gripping the Vince Lombardi Trophy on the back and the words "hoist it" underneath.
It's an audacious goal for a franchise that finished 2-14 just two short years ago, but how many people believed this team could make the playoffs in 2012?
On Sunday, Indianapolis takes its first step toward that goal.
The Colts should come out on the right side of the scoreboard against Oakland. But if this season is to be as special as Indianapolis believes it could be, the game has to be about more than that.
If Indianapolis hopes to establish itself as a true contender, it must play like one.
That means ignoring the Raiders' attempts at head games and dictating terms on the field.
Colts fans have seen greatness before. Sunday will provide a good idea of how long it might be before they see it again.