The Herald Bulletin

Morning Update

Colts

September 8, 2013

Luck prepares for second time around

INDIANAPOLIS — Andrew Luck isn’t trying to sell anybody foot-long sandwiches. Nor is he the star of a cutesy commercial centered around the conceit that he was bred since childhood to become an unstoppable video game character.

He doesn’t pretend to open his jersey, presumably to reveal a Superman shield underneath, after every score. In fact, he does as little as possible to draw any attention to himself at all.

New teammate Darrius Heyward-Bey describes the Indianapolis Colts quarterback as goofy, but in a good way. And Luck remains more famous nationally as the man who replaced Peyton Manning than for anything he’s done on the field so far.

That all could be about to change.

Luck recently signed his first big endorsement deal — with audio equipment manufacturer Klipsch — though advertisements aren’t expected to begin showing up until after the current football season comes to an end.

By then, the second-year quarterback could be providing the company far more bang for its buck.

With an offense tailored to his strengths, and a year of experience under his belt, Luck is a popular pick as a breakout player this fall.

“I think he’s outstanding,” said Raiders head coach Dennis Allen, who will face the quarterback for the first time today. “He’s a guy that, obviously, he’s going to continue to get better. I think he’s obviously set to be one of the top quarterbacks in this league. I think this guy is just a really good player.

“He’s got a strong arm. He’s very intelligent. He knows where to go with the ball. He can throw the ball accurately. I’ve been real impressed with Andrew Luck.”

The 23-year-old entered the league with impossibly high expectations and somehow managed to exceed them.

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