◆ Leverage Linked-In. Check the profiles of people you want to meet before contacting them. It’s an invaluable tool for helping you reach out to potential networking partners, clients or media contacts because it provides insight into their backgrounds, areas of interest and achievements.
◆ Say “yes” to opportunities and invitations. After a 14-hour day in D.C. last spring, I opted out of joining colleagues for some follow-up conversation in the hotel restaurant. I was tired, cranky and secretly wanted to see the premiere of “Dancing with the Stars.”
My decision to watch those “stars” caused me to miss seeing Indiana Jones himself, as Harrison Ford dined at the table next to them!
◆ Make time for friends because they’ll support you when things go wrong. My friend Carlene generously traveled with me to New York City last fall for an exciting media event that didn’t turn out as well as anticipated.
I joke that Carlene kept me from walking off the top of the Empire State Building following the debacle. Friends will stick with you during the highs and lows of work life.
Happy trails as you begin your 2014 journey!
Susan Miller is owner of Ewing Miller Communications, an Anderson marketing firm. Her column appears one Thursday each month.
Contact her at email@example.com.