The Herald Bulletin

Morning Update

Columns

October 1, 2013

Emmett Dulaney: Sandwich costs more on east side?

(Continued)

While few would question prices being higher in an airport or theme park, it is peculiar to find that they also differ based on which neighborhood you happen to be in particularly when all of the McDonald’s in question are owned by the same franchise owner. According to McDonald’s USA, “It’s important to know that approximately 85 percent of our restaurants are locally owned and operated by […] franchise owners. Each franchise owner determines his or her restaurant’s prices by taking our recommendations into consideration, as well as their unique operating costs. This is why prices may vary from one McDonald’s restaurant to another.”

From a consumer’s standpoint, I have to take into account the idea of an index for the city and wonder why my currency is worth 5 percent less when I dine on the east side of town.

Emmett Dulaney is an Anderson resident and the author of several books on technology. His column appears Tuesdays.

 

 

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