The Herald Bulletin

Evening Update

Columns

October 2, 2013

Susan Miller: To every marketer, a season

(Continued)

Take a tip from the Boy Scouts and host a camp. A typical networking function is synonymous with schmoozing and collecting cards. Contrast this level of energy with a "camp" focused on experiences. A career college might host an open house where participants are able to see and touch high-tech training simulators or create a signature chef’s recipe. A creative agency might let camp attendees "drive the Mac."

Speaking of events, don’t discount sampling opportunities. Let’s say you make an organic chocolate. How about donating samples for attendees’ swag bags at a local gala or awards event?

Finally, take a cue from poet Robert Frost, and choose the marketing road less traveled. While everyone is promoting Columbus Day or Halloween sales, don’t overlook today’s observance.

Oct. 3 is Techie’s Day, a day set aside to honor the office techie who can “cure” locked up keyboards and come to the aid of possessed printers.

National Techie Day is proof that just as it’s 5 o’clock somewhere, there’s a marketing opportunity if you’re willing to look for it!

Susan Miller is owner of Ewing Miller Communications, an Anderson marketing firm. Her column appears the first Thursday of each month. Contact her at susan@ewingmiller.com.

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