6. If you treat your customers as if they are your most valuable resource, they will respond by becoming your most valuable resource.
7. The next best thing to having good ideas is recognizing good ideas from your customers. Sometimes the latter is better.
8. Often, the most striking and innovative solutions come from realizing that your concept of the problem was wrong.
9. Perfection (in a business plan) is achieved not when there is nothing more to add, but rather when there is nothing more to take away. Raymond borrowed this originally from Antoine de Saint-Exupery, a children’s book author among other talents, and it initially applied to design.
10. To solve an interesting problem, start by finding a problem that is interesting to you.
It should be pointed out that the fourth, eighth, and 10th lessons do not have a single word changed in them.
Emmett Dulaney is an Anderson resident and the author of several books on technology. His column appears Tuesdays.