The Herald Bulletin

Morning Update

Local Education

May 20, 2013

Emmett Dulaney: First sports marketing camp starts in June

For the first time, Anderson University is offering a summer camp for high school students who are interested in learning about the field of sports marketing. Roughly paralleling their newly created marketing concentration, the Anderson University camp is intended for high school juniors and seniors who want to stay as close to the game as possible and discover the business side of the industry as well.

The camp will run from June 6-8 and is limited to a maximum of 25 attendees. During those three days, the emphasis is on gaining hands-on experience into as many different aspects of the business as possible. Students will receive behind-the-scenes access, involvement in game-day operations, and opportunities to meet and learn from executives from various sports organizations. The possibilities to be examined include: tickets sales, advertising, media buying, and game day operations. Marketing executives from the Indiana Pacers will meet with the students, as will those from the: Indianapolis Indians, Tony Stewart Foundation, and Garth Brooks Teammates for Kids Foundation.

During the camp, students will stay in dorms on campus, have access to the Wellness Center, and incur no additional expenses for meals, tours, or transportation. The tours include: Lucas Oil Stadium, Bankers Life Fieldhouse, Victory Field, Indianapolis Motor Speedway, and the Tony Stewart Suite. Counselors will provide oversight and drive the vans between campus and the Indianapolis visits. While the camp is intended as a standalone experience, it can also be incorporated into a three-credit course if students are interested in investing a bit more time over the summer and paying an additional fee.

Spearheading both the camp and the class are Professor Greg Heberling and Scott Zebedis. Scott has been involved in sports marketing for most of his professional career and has worked not only with the Indians, but also with the Spartanburg Spinners, Denver Zephyrs, Denver Nuggets, San Diego Padres, and Tampa Bay Mutiny. He works with professional athletes in Major League Baseball (MLB), the National Football League (NFL), the National Hockey League (NHL), and the National Basketball Association (NBA).  Not only is he a wealth of information about the profession itself, but he will also discuss appropriate protocol around professional athletes.

The cost for the camp itself is $499, thanks to generous underwriting by the Community Hospital Foundation, First Merchants, The Crossing Educational Center, and Jeanne Mudd. It is open to all high school juniors and seniors until capacity is reached. More information on the Anderson University Summer Sports Marketing Camp can be found on the web site or by contacting Professor Greg Heberling at 317.339.5323. If you are a high school student, or know a high school student who may have an interest in the sports marketing profession, be sure to look into this camp before the game is over.

1
Text Only
Local Education
  • South Madison offers 'cyber safety' program for parents From Facebook and Twitter to Instagram and Tmbler, the list of social media websites is long and seems to grow almost daily.

    April 25, 2014

  • City to celebrate Earth Day After a one-year hiatus, the celebration of Earth Day in Anderson will take place at Shadyside Memorial Park this Saturday.

    April 24, 2014

  • NWS - HB0425 - Block Party - JC 2 Learning block by block More than 45 toddlers and parents came to the Pendleton Public Library on Thursday to play with blocks. Although that seems like a fairly normal, everyday activity, the children were learning skills that will help them down the road.

    April 24, 2014 2 Photos

  • Ritz, Glenda Ritz to speak at APA's Senior Girls Luncheon Indiana Superintendent of Public Instruction Glenda Ritz will be the guest speaker at Anderson Preparatory Academy's Senior Girls Luncheon on April 29.

    April 24, 2014 1 Photo

  • FEA HB0424 Frankton Prom Court 2014 Frankton prom court named The Frankton High School Prom Court has been selected for Saturday‚Äôs prom at The Factory, a community building owned and renovated by the First United Methodist Church of Frankton.

    April 23, 2014 1 Photo

  • Spotlight on the kids When pianist Nathan Cook started volunteering for the special education program at Anderson High School, he started mulling over ideas how he could do more to help.

    April 23, 2014

  • NWS - HB0423 - Symphony for Kids - JC 31a.jpg Symphony for Kids draws Anderson-area students

    Nearly 1,000 fifth- and sixth-grade students attended the Anderson Symphony Orchestra's performance Tuesday during the annual Symphony for Kids concert at the Paramount Theatre.

    April 22, 2014 1 Photo

  • Frankton school evacuated, no bomb found

    Students were back in classes at Frankton Jr./Sr. High School after a bomb threat forced an evacuation Tuesday morning. No explosive device was found.

    April 22, 2014

  • Students to get introduction to symphony Nearly 1,000 fifth- and sixth-grade Madison County students will be going to the Paramount Theatre Tuesday for the annual Symphony for Kids concert.

    April 22, 2014

  • Ellspermann, Susan Ellspermann to deliver AU commencement address Indiana Lt. Gov. Susan Ellspermann will address the Anderson University Class of 2014 during commencement exercises on Saturday, May 10.

    April 20, 2014 1 Photo

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide