The Herald Bulletin

Evening Update

Local Education

June 8, 2013

College, camping and centerfield

Anderson University camp teaches high schoolers about sports business

ANDERSON, Ind. — If you went to summer camp as a kid, you probably remember hiking, arts and crafts and s’more s’mores than any person could reasonably eat.

But what if you’d also gotten to tour Indianapolis Motor Speedway or the Lucas Oil Stadium? Or met executives from pro sports teams like the Pacers or Indianapolis Indians?

Those were just a few of the outings planned for the 12 highschoolers attending Anderson University’s first ever three-day, hands-on, sports marketing camp last week.

”When planning the camp, we thought ‘What would make these kids want to come?’” said business and economics professor, Greg Heberling, who headed the camp with veteran sports marketer, Scott Zebedis — think Indianapolis Indians, Denver Nuggets, San Diego Padres and a host of pro athletes.

”If I were a kid, I’d be excited about this,” Heberling said. “There’s a lot of experts, a lot of tours, a lot of exposure to (sports marketing) executives. Maybe it will open their eyes to all those different avenues where sports marketing and business can take them.”

He said the goal is to give the campers “a wide variety of experiences,” such as meeting executives from the Tony Stewart Foundation and Garth Brooks Teammates for Kids Foundation, and tours of the Bankers Life Fieldhouse and Tony Stewart Suite.

And, of course, to teach them a little something.

For example, campers could expect a hands-on lesson in tickets sales, advertising, media-buying and other important operations while working game day at Victory Field.

”It’s our hope to give the students a brief but well-rounded view of what it is like to work in professional sports,” said the Indians’ assistant general manager, Randy Lewandowski, who just so happens to be an AU alum. “Anytime the opportunity to be a resource or a mentor presents itself, we want to take advantage of it.”

Text Only
Local Education
  • Pay for South Madison soccer coaches under review An ad hoc parent group wants the South Madison Community Schools board to consider raising the stipend for Pendleton Heights High School soccer coaches.

    July 21, 2014

  • FEA - HB0721 - Rotary Exchange - JC 1 Foreign exchange program builds lasting friendships Paulina Berger returned to her hometown in Olpe, Germany on Friday, but she left something important behind: part of her heart. The 16-year-old spent a year living with three host families in Anderson as part of the Rotary Youth Exchange program.

    July 20, 2014 2 Photos

  • FEA HB0721 ISU Normal Hall Work underway to restore ISU's Normal Hall The sounds of heavy equipment, impact drills and even a large wrecking ball are evidence of a renovation underway at Normal Hall, Indiana State University's oldest academic building.

    July 20, 2014 1 Photo

  • HHS class of '66 seeks classmates The Highland High School Class of '66 will host its 48th class reunion on Aug. 23. Contact information is needed for several classmates.

    July 19, 2014

  • Jottings: July 20 The following are brief Jottings items of local interest.

    July 19, 2014

  • AHS Class of '65 plans informal gathering The Anderson High School Class of 1965 will hold an informal 49th class gathering. The gathering will be Saturday, Aug. 16, at 6:30 p.m. at Shouts Sports Pub (Cooper's Sport Bowl), 1920 E. 53rd St.

    July 18, 2014

  • NWS - HB0129 - snyder photo - SU Ivy Tech president attends apprenticeships summit

    Fresh from a White House-sponsored summit on expanding apprenticeship opportunities in high-growth industries, Ivy Tech Community College President Tom Snyder said some programs in Indiana are on the leading edge of that effort.

    July 15, 2014 1 Photo

  • ACS teacher fights suspension in federal court An Anderson Community Schools second-grade teacher who was dismissed and placed on paid administrative leave early this year is fighting the school system's teacher evaluation program in federal court saying her constitutional rights of due process were violated because she was not allowed to attend meetings where her classroom performance was discussed and evaluated.

    July 14, 2014

  • NWS - HB0714 - back to school 2 Students receive the basics at Back to School Festival

    The threat of severe weather forced a normally popular back-to-school event indoors. The weather stayed away, but regardless, a few thousand children went home with school supplies they desperately need.

    July 13, 2014 3 Photos

  • FEA - HB0714 - summer lunch 1 Summer lunch a big hit with Alexandria parents The cafeteria staff at Alexandria-Monroe Elementary School have learned to expect a lunchtime rush on Fridays. Friday is pizza day. And kids love pizza, along with a serving of grapes and milk, the chocolate variety preferred.

    July 13, 2014 3 Photos

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide