The Herald Bulletin

Morning Update

Local Education

June 8, 2013

College, camping and centerfield

Anderson University camp teaches high schoolers about sports business

ANDERSON, Ind. — If you went to summer camp as a kid, you probably remember hiking, arts and crafts and s’more s’mores than any person could reasonably eat.

But what if you’d also gotten to tour Indianapolis Motor Speedway or the Lucas Oil Stadium? Or met executives from pro sports teams like the Pacers or Indianapolis Indians?

Those were just a few of the outings planned for the 12 highschoolers attending Anderson University’s first ever three-day, hands-on, sports marketing camp last week.

”When planning the camp, we thought ‘What would make these kids want to come?’” said business and economics professor, Greg Heberling, who headed the camp with veteran sports marketer, Scott Zebedis — think Indianapolis Indians, Denver Nuggets, San Diego Padres and a host of pro athletes.

”If I were a kid, I’d be excited about this,” Heberling said. “There’s a lot of experts, a lot of tours, a lot of exposure to (sports marketing) executives. Maybe it will open their eyes to all those different avenues where sports marketing and business can take them.”

He said the goal is to give the campers “a wide variety of experiences,” such as meeting executives from the Tony Stewart Foundation and Garth Brooks Teammates for Kids Foundation, and tours of the Bankers Life Fieldhouse and Tony Stewart Suite.

And, of course, to teach them a little something.

For example, campers could expect a hands-on lesson in tickets sales, advertising, media-buying and other important operations while working game day at Victory Field.

”It’s our hope to give the students a brief but well-rounded view of what it is like to work in professional sports,” said the Indians’ assistant general manager, Randy Lewandowski, who just so happens to be an AU alum. “Anytime the opportunity to be a resource or a mentor presents itself, we want to take advantage of it.”

Text Only
Local Education
  • Ritz, Glenda Ritz to speak at APA's Senior Girls Luncheon Indiana Superintendent of Public Instruction Glenda Ritz will be the guest speaker at Anderson Preparatory Academy's Senior Girls Luncheon on April 29.

    April 24, 2014 1 Photo

  • FEA HB0424 Frankton Prom Court 2014 Frankton prom court named The Frankton High School Prom Court has been selected for Saturday‚Äôs prom at The Factory, a community building owned and renovated by the First United Methodist Church of Frankton.

    April 23, 2014 1 Photo

  • Spotlight on the kids When pianist Nathan Cook started volunteering for the special education program at Anderson High School, he started mulling over ideas how he could do more to help.

    April 23, 2014

  • NWS - HB0423 - Symphony for Kids - JC 31a.jpg Symphony for Kids draws Anderson-area students

    Nearly 1,000 fifth- and sixth-grade students attended the Anderson Symphony Orchestra's performance Tuesday during the annual Symphony for Kids concert at the Paramount Theatre.

    April 22, 2014 1 Photo

  • Frankton school evacuated, no bomb found

    Students were back in classes at Frankton Jr./Sr. High School after a bomb threat forced an evacuation Tuesday morning. No explosive device was found.

    April 22, 2014

  • Students to get introduction to symphony Nearly 1,000 fifth- and sixth-grade Madison County students will be going to the Paramount Theatre Tuesday for the annual Symphony for Kids concert.

    April 22, 2014

  • Ellspermann, Susan Ellspermann to deliver AU commencement address Indiana Lt. Gov. Susan Ellspermann will address the Anderson University Class of 2014 during commencement exercises on Saturday, May 10.

    April 20, 2014 1 Photo

  • FEA HB0421 Silent Movie 2 Acting without words

    Nineteen area students will take a walk down the red carpet Tuesday evening as their film projects premiere at the Paramount Theatre during the WRC Silent Film Festival.

    April 20, 2014 2 Photos

  • 2014 Debutante Cotillion participants

    The 11 participants in this year’s Debutante Cotillion Beautillion Militaire were asked a variety of questions, including their influences, words that describe themselves and favorite “words to live by.” The event begins at 4 p.m. Saturday, April 26, at Madison Park Church of God, 6607 Providence Drive. Call Antoinette Davis at 620-2229 for tickets, which are $270 per table or $30 each.

    April 19, 2014

  • NWS-HB0419-IvyTech-JC2.JPG Work begins on new Ivy Tech facility

    Motorists driving on East 60th Street near Columbus Avenue will notice heavy machinery working in preparation for a new educational facility in Anderson.

    April 18, 2014 2 Photos

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide