ANDERSON — One day before he addressed a group of Anderson University students, Mark Roesler was having lunch in warm, sunny Beverly Hills.
“The next day I was freezing in Anderson and I couldn’t have been happier to be there,” Roesler said.
That’s because Roseler, an intellectual property rights lawyer and founder of CMG Worldwide, considers the Anderson area home.
CMG Worldwide, a marketing and management firm, has been representing deceased celebrities for more than three decades because, as Roesler said, “legends never die.”
This week Roesler, who grew up in Alexandria, visited with music business students at the request of Dr. Rebecca Chappell, director of music business studies at Anderson University.
“We have a very entrepreneurial approach to our program,” Chappell said. “You can start a business anywhere and be successful and he is the perfect example of that.”
CMG has become an exclusive business agent for the heirs of more than 400 of the world’s most sought-after and recognizable celebrities including James Dean, Jackie Robinson, Chuck Berry, Neil Armstrong and Malcolm X.
Chappell said about 100 students attended the question-and-answer session with Roesler and learned from an expert in the field that while music sales are going down, that music is being used in more unique and creative ways in different industries.
Luke Stafford, a sophomore music business major, said the discussion with Roesler was enlightening.
“It was a great experience and I’m very glad he came out to our area, especially where there are so many other places he could be,” Stafford said.
Stafford, who grew up in Anderson, said it was nice to see how others with similar backgrounds had gone on and achieved successful careers.
“All of us here at the university are trying to get to that point where we know what we are going to do in life,” he said. “His story was very intriguing and that really just spoke to me. He had no plans to do what he is doing right now.”