By Traci L. Moyer
The Herald Bulletin
---- — ANDERSON — One day before he addressed a group of Anderson University students, Mark Roesler was having lunch in warm, sunny Beverly Hills.
“The next day I was freezing in Anderson and I couldn’t have been happier to be there,” Roesler said.
That’s because Roseler, an intellectual property rights lawyer and founder of CMG Worldwide, considers the Anderson area home.
CMG Worldwide, a marketing and management firm, has been representing deceased celebrities for more than three decades because, as Roesler said, “legends never die.”
This week Roesler, who grew up in Alexandria, visited with music business students at the request of Dr. Rebecca Chappell, director of music business studies at Anderson University.
“We have a very entrepreneurial approach to our program,” Chappell said. “You can start a business anywhere and be successful and he is the perfect example of that.”
CMG has become an exclusive business agent for the heirs of more than 400 of the world’s most sought-after and recognizable celebrities including James Dean, Jackie Robinson, Chuck Berry, Neil Armstrong and Malcolm X.
Chappell said about 100 students attended the question-and-answer session with Roesler and learned from an expert in the field that while music sales are going down, that music is being used in more unique and creative ways in different industries.
Luke Stafford, a sophomore music business major, said the discussion with Roesler was enlightening.
“It was a great experience and I’m very glad he came out to our area, especially where there are so many other places he could be,” Stafford said.
Stafford, who grew up in Anderson, said it was nice to see how others with similar backgrounds had gone on and achieved successful careers.
“All of us here at the university are trying to get to that point where we know what we are going to do in life,” he said. “His story was very intriguing and that really just spoke to me. He had no plans to do what he is doing right now.”
Jordan Poortenga, a senior majoring in marketing with a concentration in music business, said he was impressed by Roesler and his ability to help change the laws on intellectual property.
“You don’t necessarily get to meet someone who handles things like that to that degree and with that kind of success in the field,” Poortenga said.
Rob Krosley, an Anderson University senior majoring in music business, said he was interested in the changes Roesler experienced after the Internet became prevalent.
“He gave us a cool prospective of the music industry we don’t see a lot,” Krosley said. “He was able to tap into the market in a way that no one had thought of before and he just showed us that you can do almost anything anywhere.”
As for Roesler, he said the opportunity to come back to the Anderson area provided him with the perfect excuse to visit his old stomping grounds like Mounds Mall and a local donut shop.
“Anderson has changed a lot, but Anderson still feels like my hometown,” he said. “It was really a nice evening and I was thrilled to be a part of it.”
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A closer look CMG Worldwide is based in Indianapolis with a second office in Hollywood, California. In the 1970s, the company established itself as the premier company for representing the families and estates of deceased celebrities. Today, CMG Worldwide represents over 400 diverse personalities and corporate clients in the sports, entertainment, and music fields. Source: markroesler.com