NEW YORK —
For now, Facebook's TV partnerships are not intended to generate revenue, the company says. Rather, they are "focused on helping people discover great content," says Justin Osofsky, Facebook's vice president of media partnerships.
Over the past few months, Facebook has rolled out more Twitter-like features as competition between the world's leading social networks heats up. There are now hashtags on Facebook, and the company is encouraging celebrities to use its site to interact with fans — just as many of them do on Twitter.