The Herald Bulletin

Afternoon Update


October 19, 2013

Listening to the message

Bringing a message Christian radio adapts, grows



The movie changed her life.

“I remember thinking that’s just so awesome,” Thompson said with a laugh. “I just started talking to him then and I haven’t shut up in 40 plus years."

Today, Thompson shares Scripture and her faith with more than 110,000 listeners each week in Indiana.

According to James Crompton, an analyst and industry expert for IBISWorld, Inc. in New York, the radio broadcasting industry has undergone many changes in the past decade. The Internet along with digital platforms for music sharing are altering how consumers listen to their music.

In 2012, about 29 percent of Americans listened to online radio stations which compares to about 11 percent in 2007, Crompton said. Overall, Crompton said Americans spend about 20 hours a week listening to the radio.

And for broader appeal across the nation, Christian stations have started using podcasts, live streaming and satellite radio to make the format available 24 hours a day.


Fine tuning the format

Ray Hashley is the station manager of 97.9 FM, WGNR, and AM 1470, WGNR, where Thompson’s program originates on the south side of Anderson.

Thompson’s program is aired daily on all of the Indiana stations owned by Moody Radio and they include stations in Anderson, Covington, West Lafayette, Kokomo and Bloomington.

“We have a huge area we cover,” he said.

In December, Moody Radio plans to convert its AM station here to all-Spanish to reach a wider audience. That will give Moody Radio an edge, Crompton said. He said many factors come into play when accessing a potential listening base including an area's employment rate and population. For example, Madison County's population is 3.3 percent Hispanic.

"Periods of higher unemployment typically coincide with people listening to less radio, as they would not be commuting as frequently," Crompton said. "So while I cannot definitively say whether or not your city radio stations are reaching the majority of the local population, I can say it is likely they reach a solid majority of residents."

Text Only
  • DSC_8125.JPG Auction teaches in business, farming

    After 10 years of 4-H, saying goodbye to his animals has become a simple matter for McKennon Heald. But he said he wouldn't be surprised to see some tears from some of the younger participants. He's been there.

    July 25, 2014 2 Photos

  • NWS - HB0725 - Colts Camp - 272 Colts fans come from all over Indiana for training camp

    Under bright skies and mild temperatures, Indianapolis Colts fans turned out in droves to witness the first of this year's public practices during training camp at Anderson University's campus on Thursday.

    July 24, 2014 2 Photos

  • FEA - HB0725 - 13 The Musical - JC - 1.JPG Review: Musical takes you back to being '13'

    Wanting to kill your mom and pining for a Wonderbra are typical desires young teenage girls have, but that just scratches the surface of the relatable themes in Mainstage Theatre’s production of “13: The Musical.”

    July 24, 2014 3 Photos

  • Live music: July 25

    Live entertainment at local venues as published in the Friday edition of The Herald Bulletin.

    July 24, 2014

  • NWS - HB0724 - 4-H fair - 142 Showmanship competition reveals best handler

    With a tug here, a push there, and gentle directional tapping with a small aluminum stick, Savannah Martin of Summitville won Wednesday's Supreme Showman trophy after four rounds directing swine, sheep, goats and steers through various handling exercises.

    July 24, 2014 3 Photos

  • NWS - HB0724 - 4-H Fair morning 2 Work starts at sunrise at 4-H Fair With the skies filled with lightning and the threat of rain on the horizon the Madison County 4-H Fairgrounds was mostly vacant at 6 a.m. Wednesday.

    July 23, 2014 2 Photos

  • NWS - HB0715 - Chuck Pagano Pagano breakfast sold out A breakfast with Indianapolis Colts head coach Chuck Pagano is sold out, organizers said Wednesday.

    July 23, 2014 1 Photo

  • NWS - HB0723 - Fair Food - JC 3 The 'fairest food of all' Rides along the midway and 4-H animals may be a big draw for the county fair, but there's plenty of food people look forward to and indulge in during the Madison County 4-H Fair.

    July 23, 2014 3 Photos

  • NWS - HB0723 - 4-H fair - 018 Beef, dairy entries handle the heat

    For some 4-H'ers in the beef and dairy shows at the Madison County 4-H Fair, one cow can be a handful. Then there's Jeron Mason who was just one cow short of a literal handful.

    July 22, 2014 4 Photos

  • Cornerstone celebrating summer session Join Cornerstone staff and students as they celebrate their summer session.

    July 22, 2014