The Herald Bulletin

Afternoon Update

Letters

October 21, 2013

Guest viewpoint: Hard-hitting ads effective in preventing tobacco use

Reducing tobacco use is one of the most important things we can do to improve the health of Hoosiers. Education campaigns to alert of the danger of tobacco use are critical, as are pointing them to resources to help them quit. Last year, the Centers for Disease Control and Prevention (CDC) launched the first ever national tobacco education ad campaign “Tips from Former Smokers” that depicts the harsh reality of illness and damage people suffer as a result of smoking and exposure to secondhand smoke. In these ads, former smokers bravely expose their smoking-related disabilities. These are powerful, hard hitting, emotional ads that made a difference. Sadly, Terrie Hall, the North Carolina woman featured prominently in the ads, lost the battle with her smoking-related cancer last month.

Nationally, 1.6 million smokers attempted to quit smoking thanks to the Tips from Former Smokers media campaign, and 200,000 Americans had quit smoking immediately following the campaign. Almost 80 percent of smokers and almost 75 percent of nonsmokers recalled seeing at least one of the ads during the three-month campaign. The campaign is estimated to have saved a year of life for less than $200, making it one of the most cost-effective prevention efforts.

Here in Indiana, calls to the Indiana Tobacco Quitline, 1-800-QUIT-NOW, doubled when the ads were on air. The more we can get Hoosier smokers to try to quit, the more likely we can help them quit for good. These ads helped tobacco users take that step in quitting and direct them to a proven resource to help.

Nearly 9,700 Hoosiers die from smoking-related diseases every year, leaving behind families, friends and loved ones. At the same time, each year 8,200 Hoosiers under the age of 18 become daily smokers.

The tobacco industry spends $271 million in Indiana to market and promote their products, making smoking more attractive and more available, especially to youth and young adults.

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Letters
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    July 29, 2014

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    July 26, 2014

  • Letter: Dr. David and Kay Mares are local treasures Throughout history we have had treasures that were not appreciated until years or centuries after their time. The lost art of Angkor Wat in Cambodia. The terra cotta men of China. Vincent Van Gogh was a failing, starving artist in his time. Now his works are some of the world’s most valued. Madison County has a prize of its own that should be recognized in its time.

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    July 22, 2014

  • Letter: Birth control, abortion should be woman's choice Why are Republicans so gung-ho on restricting birth control and abortion? That's easy. Republican legislators are so unpopular because they don't legislate and literally block all bills that would help the middle and lower income classes.

    July 22, 2014

  • Bannon, Tom Viewpoint: Paramount is an investment that is paying dividends About 25 years ago the citizens of Anderson made a decision that would have a long lasting impact on the community. Instead of saving the old Paramount Theatre, which had fallen into serious disrepair, it was decided that the easy and prudent decision was to get rid of the building to create additional downtown parking. Shortly after the Paramount came down, the community got rid of another abandoned structure when the old Carnegie Building, which was the former home of the Anderson Public Library, was torn down.

    July 21, 2014 1 Photo

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    July 17, 2014

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