The Herald Bulletin

Morning Update

Local News

December 21, 2013

A store in bloom

New floral shop opens on Broadway

(Continued)

ANDERSON, Ind. —

“We have put in a front door, which it didn't have, and painted, and painted and painted,” she said. “We also put in new lighting and redecorated a lot of new things and I think it looks beautiful. I've had people come in and say, ‘Wow, this is gorgeous!’”

There were also challenges to overcome.

“It's not like buying an established business where you have a list of customers,” she said. “You are starting from scratch and getting the public to trust you with their orders and making them feel comfortable to come back and use you again.”

Swan also experienced a delay with her signage and said some people still think it is an ice cream shop. She is using a portable sign until the new signs can be made.

“We are working on that, but it's not there yet,” she said.

The new floral shop is already becoming known for its customer service, Swan said.

“We are not just an order taker,” she said. “We listen to what you want to send and we talk it through with you to make sure we understand just what you would like to send. You won’t be disappointed when you see what was sent.”

Katie’s Bloomers also has an advantage over its competitors.

“We are the only florist in Anderson with a drive-through window,” Swan said. “You can call ahead with your order and we will have it ready for you and you don’t even have to get out of your car.”

She also likes to be creative with her styles.

“We stay up-to-date on new styles in designing and we go the extra mile to make sure it’s something you will be proud of," she said.

Swan said while it is helpful for customers to have an idea of what they are looking for when making an order, it is not crucial.

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