The Herald Bulletin

Morning Update

Local News

October 4, 2012

Customers flock to Roses for deals

Southern retailer establishing a Midwest foothold

ANDERSON, Ind. — Pendleton mom Jessica Immel spends a lot of time shopping online in search of the best deals on clothes for her two kids.

Curiosity drew her to the grand opening of a new Roses store at River Ridge Plaza on Scatterfield Road Thursday.

“So far I love it,” she said, taking a momentary break while searching for items to put into her shopping cart. “I’m finding clothes at the same price as I find online, if not less.”

Other customers echoed her experience.

The discount retailer occupies 55,000 square feet of retail space at the former Hobby Lobby location.

Owned by North Carolina-based Variety Wholesalers Inc., Roses is not a familiar retail brand in the Midwest, but that’s changing.

The company has now opened two stores in Central Indiana this year — the other is in Marion — and more are planned for Indianapolis, according to a company executive.

What sets Roses apart from other discount retailers, said Wilson Sawyer, president of retail operations for Variety Wholesalers, is its “value-priced” merchandise, particularly clothing.

At least half the selling space in the Anderson store is devoted to apparel for children, men and women.

Shoppers like Norma Sells, who traveled from Noblesville for Thursday’s grand opening, also found home furnishings, housewares, toys, food, candy, health and beauty, furniture and seasonal products for sale.

“It’s wonderful, and I love the prices,” Sells said. “Noblesville doesn’t have anything like this.”

Store Manager Ann Roellig credits employees, most of whom are Anderson residents, with getting the store in shape for its soft opening earlier this week, and for making Thursday’s grand opening a success.

“Anderson has just welcomed us with open arms,” she said. “The reception has been unbelievable.”

Roellig also praised store employees.

“I’m just thrilled with this staff, their work attitude and the fact that they’re team players,” she said. “We didn’t get into this building until Labor Day weekend. What was a surprise was how fast it went.”

Also surprising was how fast word got out about certain deals. Take hospital scrubs, for example. With two hospitals in town, it didn’t take long for word to get out about Rose’s low-priced scrubs.

The store’s supply sold out in a day and had to be restocked, Roellig said.

Find Stu Hirsch on Facebook and @StuHirsch on Twitter, or call 640-4861.

Text Only
Local News
  • Accident.jpg Coroner: Woman dies in Indiana 9 accident

    A woman was killed and two other people were injured in a single-car accident Wednesday after the driver lost control and rolled into a telephone pole on Indiana 9 near Victory Gardens around 6 p.m.

    July 23, 2014 1 Photo

  • NWS - HB0724 - Messersmith, Justin Man arrested at fair after witnesses say he battered his son A father was arrested at the Madison County 4-H Fair Tuesday night after witnesses said he went too far in disciplining his 4-year-old son.

    July 23, 2014 1 Photo

  • NWS - HB0715 - Chuck Pagano Pagano breakfast sold out A breakfast with Indianapolis Colts head coach Chuck Pagano is sold out, organizers said Wednesday.

    July 23, 2014 1 Photo

  • NWS - HB0724 - 4-H Fair morning 2 Work starts at sunrise at 4-H Fair With the skies filled with lightning and the threat of rain on the horizon the Madison County 4-H Fairgrounds was mostly vacant at 6 a.m. Wednesday.

    July 23, 2014 2 Photos

  • Arrest Log: July 24 Arrests made by Madison County law enforcement on Tuesday and Wednesday, based on Madison County Jail records.

    July 24, 2014

  • NWS - HB0724 - 4-H fair - 142 Showmanship competition reveals best handler

    With a tug here, a push there, and gentle directional tapping with a small aluminum stick, Savannah Martin of Summitville won Wednesday's Supreme Showman trophy after four rounds directing swine, sheep, goats and steers through various handling exercises.

    July 24, 2014 3 Photos

  • Appeals Court: Pendleton prison worker harassed Indiana's prison agency forced a former female employee to work in a hostile environment at the Pendleton Correctional Facility, a federal appeals court in Chicago has ruled.

    July 23, 2014

  • Ernie's Heart Pet Food Pantry collecting items The community is invited turn its "stuff" into pet food. Ernie's Heart Pet Food Pantry will be collecting "stuff" from downsizing, decluttering and redecorating on Saturday from noon to 4 p.m.

    July 23, 2014

  • SPT - HB0725 - Colts arrive - JC - 307a.jpg Wayne arrives in IndyCar for Colts Camp

    Ed Carpenter woke up to rain Wednesday morning and briefly worried his big opportunity might be lost. But the two-time Indianapolis 500 pole-sitter's fear proved to be unfounded. He delivered Indianapolis Colts wide receiver Reggie Wayne safely to Anderson University at the wheel of a two-seat IndyCar.

    July 23, 2014 2 Photos

  • Arrest Log: July 23

    Arrests made by Madison County law enforcement on Monday and Tuesday, based on Madison County Jail records.

    July 23, 2014

July Staff Photos

Buy and browse more photos from The Herald Bulletin

More Resources from The Herald Bulletin
Auto Industry Book
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide