The Herald Bulletin

Afternoon Update

Local News

October 4, 2012

Customers flock to Roses for deals

Southern retailer establishing a Midwest foothold

ANDERSON, Ind. — Pendleton mom Jessica Immel spends a lot of time shopping online in search of the best deals on clothes for her two kids.

Curiosity drew her to the grand opening of a new Roses store at River Ridge Plaza on Scatterfield Road Thursday.

“So far I love it,” she said, taking a momentary break while searching for items to put into her shopping cart. “I’m finding clothes at the same price as I find online, if not less.”

Other customers echoed her experience.

The discount retailer occupies 55,000 square feet of retail space at the former Hobby Lobby location.

Owned by North Carolina-based Variety Wholesalers Inc., Roses is not a familiar retail brand in the Midwest, but that’s changing.

The company has now opened two stores in Central Indiana this year — the other is in Marion — and more are planned for Indianapolis, according to a company executive.

What sets Roses apart from other discount retailers, said Wilson Sawyer, president of retail operations for Variety Wholesalers, is its “value-priced” merchandise, particularly clothing.

At least half the selling space in the Anderson store is devoted to apparel for children, men and women.

Shoppers like Norma Sells, who traveled from Noblesville for Thursday’s grand opening, also found home furnishings, housewares, toys, food, candy, health and beauty, furniture and seasonal products for sale.

“It’s wonderful, and I love the prices,” Sells said. “Noblesville doesn’t have anything like this.”

Store Manager Ann Roellig credits employees, most of whom are Anderson residents, with getting the store in shape for its soft opening earlier this week, and for making Thursday’s grand opening a success.

“Anderson has just welcomed us with open arms,” she said. “The reception has been unbelievable.”

Roellig also praised store employees.

“I’m just thrilled with this staff, their work attitude and the fact that they’re team players,” she said. “We didn’t get into this building until Labor Day weekend. What was a surprise was how fast it went.”

Also surprising was how fast word got out about certain deals. Take hospital scrubs, for example. With two hospitals in town, it didn’t take long for word to get out about Rose’s low-priced scrubs.

The store’s supply sold out in a day and had to be restocked, Roellig said.

Find Stu Hirsch on Facebook and @StuHirsch on Twitter, or call 640-4861.

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