The Herald Bulletin

Morning Update


June 17, 2013

Scott Underwood: You can help us determine value of news


Some might argue that the gas story didn’t belong on the front page. It was just an anomaly. It really wasn’t important; it wouldn’t have an impact on public policy or on our readers’ lives.

Truly, the 44-cent gas story rated low on the importance scale. But in my estimation, the high interest rating was the overriding factor that elevated it to A1.

Reader interest and importance to the community are the primary factors that we at The Herald Bulletin consider when determining whether to pursue a story and where to place an article in the newspaper and on our website. Timeliness, topicality, local impact and other factors contribute to our judgment of interest and importance.

Our news judgment isn’t perfect, and we need our readers to keep us focused on the most important news. Is there a story we’re missing or underplaying? Are we devoting too much time and space to other topics?

Let me know.

Editor Scott Underwood’s column appears Mondays. Follow him on Facebook and like him on Twitter @THBeditor. Contact him at and 640-4845.


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