The Herald Bulletin

Morning Update


October 7, 2013

Scott Underwood: Why we put it where we put it daily


3. Encouraging reader engagement

Herein lies the answer to our anonymous reader’s question. We want readers to read every story, look at every photo and peruse every ad in the newspaper. We encourage this by scattering some features of interest throughout the paper.

For example, the Sudoku and crossword puzzles, The Lockhorns and the comics and games page are placed in the Classified section to encourage fans of those features to use the section. Also, studies have shown that readers of Classified ads also tend to be enthusiastic about comics and newspaper word games.

While we try to make the best decisions every day to accommodate readers, make space for advertisers and encourage full-newspaper readership, we’re always open to suggestions for adding content or moving existing content to a new location within the newspaper.

So keep those calls coming!

Editor Scott Underwood’s column appears Mondays. Like him on Facebook and follow him on Twitter @THBeditor. Contact him at or 640-4845.

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