The Herald Bulletin

Evening Update

Sports

March 26, 2014

Rick Teverbaugh: Turning Twitter into tip sheet

As if there weren't already enough uses for Twitter, now Hoosier Park is getting into the act.

On Wednesday there was a luncheon held at the Anderson track for drivers and trainers with the primary purpose being to introduce and educate those people in the fine art of the tweet.

Hoosier Park opens its standardbred racing season on Friday evening with a new first post time of 5:15 p.m.

If the encouragement by Hoosier Park is successful, patrons of the track will be able to get some inside information about the horses who are in races that evening by the people who know those horses the best — the trainers and drivers.

"Social media is the way the world communicates now," said Rick Moore, General Manager of Racing at the track. "If we don't ride this new wave, we will be asking 'What just blew by us?' But this won't work if you guys and gals don't participate."

What Hoosier Park is hoping will happen is that these horsemen will tweet information about their horses. Included in that information would be how the horse worked out that day, how the training is going, how much confidence they have in the horse given the competition in a particular race. That information could be a lot more dependable and a lot more current coming from the drivers and trainers than from tip sheets printed from handicappers.

The track has even spent a considerable amount of money to be able to put some of those tweets up on the screens during live racing, not only at Hoosier Park but also for those tracks carrying Anderson's simulcast signal.

"I have never been so confident that this is what we need to do," said Moore, who admitted to needing help as recently as a year ago with the ins and outs of Twitter.

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