The Herald Bulletin

Morning Update

Sports

March 26, 2014

Rick Teverbaugh: Turning Twitter into tip sheet

(Continued)

The biggest hurdle is getting the horsemen to buy into the idea. Many of these people are part of families with a deep-rooted history in the sport. A lot of the methods for being successful in this sport are handed down from generation to generation. That passage doesn't include social media.

Hoosier Park tried to give the horsemen a gentle nudge in the right direction Wednesday. There was a Power Point demonstration as well as an offer to help establish new accounts and give instruction on what to include and what to exclude in those tweets.

"We want you to have fun with it," said Moore.

He pointed to Meadowlands driver Yannick Gingras as a prime example of the way to do it.

"He is promoting the Meadowlands and harness racing, but most of all he is promoting himself," said Moore.

Moore also encouraged the horsemen to use tweets to offer fans a glimpse of the barn area behind the scenes that most of them can't see.

This seems like an excellent idea. Check into Twitter this weekend to see if it works.

Sports Editor Rick Teverbaugh can be found on Twitter @rteverbaugh.

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