Planters Announces Mr. Peanut's Death in New Pre-Super Bowl Ad On Wednesday, Planters announced the death of their beloved mascot, Mr. Peanut, in a statement on Twitter. Following the announcement, Planters released a 2020 Super Bowl pre-game ad showcasing the final moments of Mr. Peanut's life. Matt Walsh and Wesley Snipes accompanied Mr. Peanut in the NUTmobile when he swerved and drove over a cliff. The three of them end up hanging from a tree branch. Once he realizes the branch is going to break, Mr. Peanut tips his hat and lets go. According to a press release, Planters will air the ad during the Super Bowl pre-game show. Mr. Peanut's funeral will air in an official commercial during the third quarter of the game.