ANDERSON – With the shell of the new Sirmax building rising as a backdrop, the new manufacturing facility was celebrated Wednesday by city, state and company officials including Gov. Mike Pence.

Sirmax is investing $25 million and is to employ 50 workers. It is the first North American manufacturing plant for the Italy-based company which also has operations in Brazil.

During an outdoor ceremony Wednesday on the former Guide property at West 25th Street and Dr. Martin Luther King Jr. Boulevard, Massimo Pavin, CEO of Sirmax, said he forgot to bring an Indiana tie given to him by Gov. Mike Pence. Pence handed him the tie last year when an announcement was made in Detroit that the company was locating in Anderson.

Sirmax produces plastics used in “white goods,” such as appliances, and in the automotive industry.

On Wednesday, Pence ended his remarks by removing his tie and presented it to Pavin.

Pavin said he was excited to be in Anderson and didn’t expect that large of a ceremony. He said the company had been thinking about investing in North America for a long time.

“First thought about locating in the USA or Mexico,” Pavin said. “We then looked at several sites and then decided on the Midwest.

“I visited several locations in Indiana and then I visited Anderson and it was perfect conditions for our company,” he said.

Pavin said the company has a four-year contract with Whirlpool and is looking to cooperate with other global customers in Europe and South America. He specifically mentioned supplying parts in Europe to Fiat Chrysler. He said discussions are taking place about supplying parts to Chrysler in America.

“It’s an honor to be considered a part of this community and I know our Italian associates will find a good environment in Anderson that I’ve come to love so much,” he said.

Gov. Pence said Sirmax could have located the facility anywhere in the world, and not only selected Indiana, but Anderson.

“This is a community that has played a vital role in manufacturing and automotive innovation and technology. Sirmax will continue that tradition,” Pence said.

He said there is tough competition among economic development efforts and the state and Anderson officials work hard on a daily basis to attract investment. Pence said companies choose Indiana because of the pro-business climate, balanced state budget and, most importantly, the people of Indiana.

Anderson Mayor Kevin Smith said the plant has taken shape over the past four weeks.

“This is local workers building the next phase of economic growth in central Indiana and Anderson,” he said.

Smith said Sirmax joins companies from Israel, Canada, Germany, Switzerland, Thailand, Japan and now Italy that have located in Anderson.

“Anderson has grown to be a global city and Indiana has grown to be a global state in the world economy,” he said.

The city is providing $4.1 million in incentives for Sirmax to locate on the former brownfield property. The incentives include $250,000 to purchase the property and $250,000 for utility work. The Anderson Redevelopment Commission and the Indiana Department of Economic Development are each providing $600,000 for a rail spur on the property.

Follow Ken de la Bastide on Twitter @KendelaBastide, or call 640-4863.

About Sirmax North America

The company is investing $25 million in a 144,000-square-foot facility in Anderson on former Guide Corp. property. The firm plans to employ 50 people with an annual payroll in excess of $2 million. Production is to start in last quarter of 2015.

Sirmax produces plastics that are used in the “white goods” (appliances) and automotive industry. The company has a four-year contract with Whirlpool and is negotiating with other companies, including Chrysler.

​Follow Ken de la Bastide on Twitter @KendelaBastide or call 640-4863.

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Senior Reporter covering Anderson and Madison County government, politics and auto racing for The Herald Bulletin. Has been working as a journalist in central Indiana since 1977.