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Cory Chapin with his new product the toilet seat PUT-ER-DOWNER.

Up or down?

Forgetful men who leave up the toilet seat have the tendency to anger wives.

Your friends love you, but not enough to want to touch your germ-infested seat.

“People won’t have to touch nasty toilets seat any longer,” said Cory Chapin, co-owner of JimCo Marketing LLC in Anderson.

Chapin, a Middletown resident who partners with Jim Backous, can install the five-part Toilet Seat Put-Er-Downer in seconds. Push your foot down on the plastic pedal secured by a base, and the hinged, adjustable arms force the seat up. Slowly removing your foot from the lever will automatically lower the seat.

Chapin went around Wednesday promoting the toilet lifter to five hardware stores in the county. He scored at every location.

“It’s unusual,” said Jim Hayes, whose wife owns Hayes Pro Hardware in Middletown. “How many times have you seen one? On (the television show) “American Inventor,” about 50 percent of the inventions were for the toilet. That’s a lot of them.”

The hardware store sells the product for $19.95.

The idea behind the Put-Er-Downer was patented in 2001 by Godfrey Pettus.

Ken Capper, co-owner of Oregon-based KCKB Distribution Co., leased the patent from Pettus for $5,000, plus 25 cents per unit.

Capper and partner Keith Blackmon gave JimCo exclusive rights to sell the product.

For up to 100,000 gizmos sold, KCKB and JimCo split profits 50/50. JimCo gets 55 percent for sales between 100,000 and 500,000 and 75 percent in excess of a half a million sold.

JimCo sales representative Mitch Rossell is promoting Put-Er-Downer to national retailers Wal-Mart, Lowe’s and Home Depot. Chapin stays local. He made his first sale to Northgate True Value Hardware on Broadway a couple weeks ago.

Harold Edge, owner of Northgate, charges customers $19.99.

“Nothing ventured, nothing gained,” Edge said. “They’re new on the market, as far as I’m concerned, in this area.”

Edge consulted with 10 employees who accepted the concept as viable. The hardware store set up a display Wednesday afternoon to heighten awareness.

“There’s a need for it,” said Edge, who bought 12.

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