CLERMONT — In keeping with a national trend of selling naming rights to some of the country’s top sports facilities, it was announced here Wednesday that the same is happening with Indianapolis Raceway Park.

IRP will now be known as O’Reilly Raceway Park at Indianapolis. O’Reilly Auto Parts is one of the nation’s large aftermarket auto parts retailers.

The facility, owned and operated by the National Hot Rod Association, is home for the Mac Tools U.S. Nationals and the NASCAR Busch Series Kroger 200, among others.

“We are extremely proud of the relationship we have developed with O’Reilly Auto Parts over the years and are pleased to see the company expand its involvement with NHRA through this track entitlement,” said Tom Compton, president, NHRA. “As the host for the prestigious Mac Tools U.S. Nationals and many other key auto racing events, O’Reilly Raceway Park at Indianapolis is already recognized as one of the most tradition-rich and versatile multi-use motorsports facilities in the world. With O’Reilly’s support it will allow us to expedite the ongoing multi-phase improvement projects currently underway at the facility.”

O’Reilly Raceway Park features a quarter-mile dragstrip, a .686-mile asphalt oval and a 2.5-mile road course.

It is the second NHRA-owned racing facility to sign a corporate partner, joining famed Auto Club Raceway at Pomona in Southern California. NHRA also owns Atlanta Dragway in Commerce, Ga.; Gainesville (Fla.) Raceway; and National Trail Raceway near Columbus, Ohio.

 “We are extremely excited about this partnership with O’Reilly Auto Parts and feel it will be a great benefit for the racers, fans and extended motorsports community,” said Ron Anderson, general manager, sales and development director, O’Reilly Raceway Park at Indianapolis. “We are proud to be able to provide O’Reilly Auto Parts with a significant branding and marketing platform at one of the nation’s busiest motorsports facilities, in the world’s auto racing capital of Indianapolis.”

O’Reilly Auto Parts is already a corporate sponsor for several NHRA events. For the company, the announcement will help generate exposure for the company as it expands its business into the Indianapolis area. O’Reilly just opened a major distribution center in Brownsburg, which is located a few miles from O’Reilly Raceway Park.

“With this momentous track sponsorship agreement, we are able to continue our effective marketing and branding campaign through our involvement with NHRA and take that effort to another level,” said Ron Byerly, vice president of marketing, advertising and training, O’Reilly Auto Parts. “As an extremely active multi-purpose auto racing facility featuring all forms of racing, along with the vast history of the track and the city of Indianapolis’ commitment to motorsports, we felt it was very important for our company, which has shown a great dedication to supporting motorsports over the years, to be an integral part of that mix.”







Trending Video